Off-page SEO audit: Traffic and Backlink analysis
Posted: Sat Feb 01, 2025 3:46 am
To complete our SEO Report, we need to check the off-page factors of our website, namely the organic traffic analysis , the keyword analysis and the backlink profile analysis . For this type of investigation, we can use the tools made available in the SEMrush dashboard .
3.1 Traffic Analysis
With the " Organic Research " tool we can go and check the estimated traffic from the purchase shareholder database volume of keywords with which the website is positioned.
SEMrush Organic Traffic Analytics
In this specific case we can note that the website bencini-informatica.it is positioned on 2 thousand keywords and generates an estimated traffic of 4.2 thousand in the Italian market (on Google.it). The graph shows the traffic history over the years and is very important to understand the state of health in Google SERPs. At a glance it is possible to understand if there have been penalties or significant losses of traffic.
Scrolling down the page you can analyze the keywords paying attention to these values:
Position
Volume
Keyword Difficulty (KD)
CPC (Average Cost Per Click)
The URL of the page that is ranked for a keyword
The tool allows you to extract this data into a spreadsheet to have greater control over the data.
3.1 Traffic Analysis
With the " Organic Research " tool we can go and check the estimated traffic from the purchase shareholder database volume of keywords with which the website is positioned.
SEMrush Organic Traffic Analytics
In this specific case we can note that the website bencini-informatica.it is positioned on 2 thousand keywords and generates an estimated traffic of 4.2 thousand in the Italian market (on Google.it). The graph shows the traffic history over the years and is very important to understand the state of health in Google SERPs. At a glance it is possible to understand if there have been penalties or significant losses of traffic.
Scrolling down the page you can analyze the keywords paying attention to these values:
Position
Volume
Keyword Difficulty (KD)
CPC (Average Cost Per Click)
The URL of the page that is ranked for a keyword
The tool allows you to extract this data into a spreadsheet to have greater control over the data.