E-commerce with internal blog
Posted: Sat Feb 01, 2025 3:40 am
I am thinking for example of the various e-commerce sites with internal blogs in the /blog/ subfolder. In these cases, serious oversights are often committed, especially to the extent that the blog archives (categories and tags) are managed with titles that perfectly overlap with the product categories in the shop. At this level, we often force Google to choose a master page, which can compromise the organic visibility of both the blog and the shop.
The sneaky thing is that we don't notice these problems right away. Suddenly the overall traffic drops, but you don't understand why. Before thinking that they did negative SEO to you , take a good look at the performance of the why choose our service individual folders of your e-commerce: you might realize that it was the blog itself that originated the problems , due to full overlaps or redundancies between pages optimized for the same keywords, but different in type.
Or the problem could be internal to one or more categories of the shop, which due to a design defect almost always present the same products, or in any case products that are too similar to each other. These are just a few examples of how an accurate analysis of the visibility per folder can give us answers on the fly, before it's too late.
The sneaky thing is that we don't notice these problems right away. Suddenly the overall traffic drops, but you don't understand why. Before thinking that they did negative SEO to you , take a good look at the performance of the why choose our service individual folders of your e-commerce: you might realize that it was the blog itself that originated the problems , due to full overlaps or redundancies between pages optimized for the same keywords, but different in type.
Or the problem could be internal to one or more categories of the shop, which due to a design defect almost always present the same products, or in any case products that are too similar to each other. These are just a few examples of how an accurate analysis of the visibility per folder can give us answers on the fly, before it's too late.