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Posted: Thu Jan 30, 2025 7:04 am
For example, do you know whether the repeat rate of new customers is low or whether there are many existing customers who have become dormant? Naturally, the next action will change depending on these results. Starting a measure without understanding the situation from the data is the same as running in the dark. Example: Considering the number of annual customers Example of how to read data based on annual customer numbers So what kind of data should you actually look at? If you are not currently able to make effective use of data, we recommend that you start by looking at the seven axes below, and then discussing with people in the same department or team whether the numbers are good or bad, and what you should do based on that.
Seven analytical themes For example, when we look at croatia telegram database customer retention rates again, we often discover that the retention rate of customers who made new purchases the previous year is actually only about 20%, and that four out of five new customers are gone the following year. Of course, these seven tips alone will not suffice. By utilizing data in accordance with your company's service delivery system, you can understand your current relationships with your customers and promote CRM as a result.
Digital Marketing First Steps summary In the first place, "CRM" means " a philosophy and strategy that aims to build medium- to long-term relationships with customers, improve loyalty, and increase sales and profits." Although many EC companies are investing in advertising measures to attract new customers, they are missing the "CRM = mid- to long-term perspective" and this has resulted in poor customer retention and slow growth in sales and profits. Understanding the current situation based on data utilization will be the foundation for promoting CRM.
Seven analytical themes For example, when we look at croatia telegram database customer retention rates again, we often discover that the retention rate of customers who made new purchases the previous year is actually only about 20%, and that four out of five new customers are gone the following year. Of course, these seven tips alone will not suffice. By utilizing data in accordance with your company's service delivery system, you can understand your current relationships with your customers and promote CRM as a result.
Digital Marketing First Steps summary In the first place, "CRM" means " a philosophy and strategy that aims to build medium- to long-term relationships with customers, improve loyalty, and increase sales and profits." Although many EC companies are investing in advertising measures to attract new customers, they are missing the "CRM = mid- to long-term perspective" and this has resulted in poor customer retention and slow growth in sales and profits. Understanding the current situation based on data utilization will be the foundation for promoting CRM.