How do B2B companies become more successful on social media?
Posted: Tue Dec 03, 2024 5:26 am
How do B2B companies become more successful on social media?
It is estimated that by 2025 (source GARTNER), 80% of B2B sales interactions between suppliers and buyers will take place in digital channels.
Simply having a social media presence is no longer enough. Today’s and tomorrow’s customers expect to find a significant level of transparency, responsiveness, and value from companies on social networks.
To meet these new standards, you may need to completely rethink what your B2B social strategy will look like.
To help you out, we have listed here 6 best practices for B2B companies to use on Linkedin:
Define your goal and pursue it
Rely on audience insights to craft messages and creativity
Never stop improving your targeting
Find a balance between paid and organic strategy; between brand and lead generation
Find your niche and differentiate yourself
Be aware of where you are presenting yourself
Use these guiding principles on LinkedIn and beyond new zealand whatsapp number data 5 million to maximize the positive impact of social media on your business results.
6 Essential Social Media Best Practices for B2B Companies
Define your goal and pursue it
[ back to index ]
To do this best, start by answering this simple question.
Why is your company on social media?
In 2021, a large number of B2B marketers reported that content marketing and social media helped them:
Create brand awareness
Building credibility and trust
Educate their audience
What we call “cultural leadership” is a key goal for B2B companies, and social media can be an ideal place to share such content and generate productive discussions.
LinkedIn first of all, is very oriented towards the development of specific objectives, the tools it makes available for example with the Advertising tool are based on objectives that can help you identify the desired result such as:
Brand awareness
Website visits
Involvement
Video views
Lead Generation
Website Conversions
Apply for jobs
For best practices on how to create and promote content for each of these objectives, you can check out LinkedIn’s Objective-Based Advertising Guide .
Rely on audience insights to craft messages and creativity
[ back to index ]
Social media can give you a wealth of information about your audience, based on how they interact with your content.
If you want to keep up with your audience’s trends, analyze this data in detail.
The information LinkedIn provides about the attributes of the people who interact with your content is critical to understanding what they value and what they want.
You can also extend this functionality beyond the platform by using the LinkedIn Insight Tag, which tracks aggregated professional data from users who visit your website .
One of the most important functions within a social media strategy for a B2B company is to know its audience in detail and test new content in a fast-paced and changing environment such as the digital one.
Never stop improving your targeting
[ back to index ]
Social media targeting tends to be quite effective because there is so much demographic information to guide your strategy.
You can reach people in specific industries, locations, and job titles on LinkedIn, which is a great tool.
LinkedIn is a particularly effective platform for targeting B2B decision makers because members are incentivized to keep their LinkedIn information accurate and up-to-date, not only for their personal careers but also to represent their businesses.
Once you find them, retarget them and tailor your messages to their needs.
Find a balance between paid and organic strategy; between brand and lead generation
[ back to index ]
The most effective social media marketing integrates a combination of long-term branding campaigns with lead generation campaigns focused on acquiring new potential customers.
For B2B organizations, the advice is to dedicate 46% of the marketing budget to BRAND campaigns (learn more here) and 54% to B2B LEAD GENERATION (here you can find our complete guide) .
You should also use a balanced mix of organic and paid advertising.
Find your niche and differentiate yourself
[ back to index ]
About 92% of businesses use social media for marketing . Being on these platforms will not set you apart.
Your business will be a great success on social media if you can identify:
Who interacts with your content
Where and when they interact with your content
Why they are interested in your content
What do they need from a company like yours?
How can you talk to them directly about these needs?
Why are these questions so important? Because finding better and better answers to them will help you be more and more relevant and specific, this is the only way today to emerge and differentiate yourself from the crowd in the B2B field.
When you know exactly who you’re talking to and what they need, all of your content – organic and paid, branded and lead generation – can speak directly to them.
You can even use social media insights to build or change your entire company’s message and brand, online and offline.
Finding your niche won't just help you succeed on LinkedIn; it will improve your brand and business results across all platforms.
Social media is an essential tool to do all of this.
Be aware of where you are presenting yourself
[ back to index ]
There are many social networks on the market.
If you don't have enough time, budget and resources, don't dilute your presence on too many platforms, you will only dilute your impact, stress the team and you will not get any concrete results.
Choose the platforms on which you want your company to be present and develop targeted plans on these.
The most important factor in this decision is the following:
Where are your customers?
Invest right there, where they spend their time and meet them in the right context.
Think about the environment in which your content is presented.
Is it conducive to your goals? Do people trust the information they find there?
LinkedIn is the most trusted B2B platform among Business users today.
For more best practices on how to use LinkedIn effectively, you can check out this article .
Well, we have reached the end of this beautiful journey, I remind you in conclusion that:
If you want to make the most of the potential of your B2B company's presence on Linkedin, click below and request a personalized consultation from our team of experts.
It is estimated that by 2025 (source GARTNER), 80% of B2B sales interactions between suppliers and buyers will take place in digital channels.
Simply having a social media presence is no longer enough. Today’s and tomorrow’s customers expect to find a significant level of transparency, responsiveness, and value from companies on social networks.
To meet these new standards, you may need to completely rethink what your B2B social strategy will look like.
To help you out, we have listed here 6 best practices for B2B companies to use on Linkedin:
Define your goal and pursue it
Rely on audience insights to craft messages and creativity
Never stop improving your targeting
Find a balance between paid and organic strategy; between brand and lead generation
Find your niche and differentiate yourself
Be aware of where you are presenting yourself
Use these guiding principles on LinkedIn and beyond new zealand whatsapp number data 5 million to maximize the positive impact of social media on your business results.
6 Essential Social Media Best Practices for B2B Companies
Define your goal and pursue it
[ back to index ]
To do this best, start by answering this simple question.
Why is your company on social media?
In 2021, a large number of B2B marketers reported that content marketing and social media helped them:
Create brand awareness
Building credibility and trust
Educate their audience
What we call “cultural leadership” is a key goal for B2B companies, and social media can be an ideal place to share such content and generate productive discussions.
LinkedIn first of all, is very oriented towards the development of specific objectives, the tools it makes available for example with the Advertising tool are based on objectives that can help you identify the desired result such as:
Brand awareness
Website visits
Involvement
Video views
Lead Generation
Website Conversions
Apply for jobs
For best practices on how to create and promote content for each of these objectives, you can check out LinkedIn’s Objective-Based Advertising Guide .
Rely on audience insights to craft messages and creativity
[ back to index ]
Social media can give you a wealth of information about your audience, based on how they interact with your content.
If you want to keep up with your audience’s trends, analyze this data in detail.
The information LinkedIn provides about the attributes of the people who interact with your content is critical to understanding what they value and what they want.
You can also extend this functionality beyond the platform by using the LinkedIn Insight Tag, which tracks aggregated professional data from users who visit your website .
One of the most important functions within a social media strategy for a B2B company is to know its audience in detail and test new content in a fast-paced and changing environment such as the digital one.
Never stop improving your targeting
[ back to index ]
Social media targeting tends to be quite effective because there is so much demographic information to guide your strategy.
You can reach people in specific industries, locations, and job titles on LinkedIn, which is a great tool.
LinkedIn is a particularly effective platform for targeting B2B decision makers because members are incentivized to keep their LinkedIn information accurate and up-to-date, not only for their personal careers but also to represent their businesses.
Once you find them, retarget them and tailor your messages to their needs.
Find a balance between paid and organic strategy; between brand and lead generation
[ back to index ]
The most effective social media marketing integrates a combination of long-term branding campaigns with lead generation campaigns focused on acquiring new potential customers.
For B2B organizations, the advice is to dedicate 46% of the marketing budget to BRAND campaigns (learn more here) and 54% to B2B LEAD GENERATION (here you can find our complete guide) .
You should also use a balanced mix of organic and paid advertising.
Find your niche and differentiate yourself
[ back to index ]
About 92% of businesses use social media for marketing . Being on these platforms will not set you apart.
Your business will be a great success on social media if you can identify:
Who interacts with your content
Where and when they interact with your content
Why they are interested in your content
What do they need from a company like yours?
How can you talk to them directly about these needs?
Why are these questions so important? Because finding better and better answers to them will help you be more and more relevant and specific, this is the only way today to emerge and differentiate yourself from the crowd in the B2B field.
When you know exactly who you’re talking to and what they need, all of your content – organic and paid, branded and lead generation – can speak directly to them.
You can even use social media insights to build or change your entire company’s message and brand, online and offline.
Finding your niche won't just help you succeed on LinkedIn; it will improve your brand and business results across all platforms.
Social media is an essential tool to do all of this.
Be aware of where you are presenting yourself
[ back to index ]
There are many social networks on the market.
If you don't have enough time, budget and resources, don't dilute your presence on too many platforms, you will only dilute your impact, stress the team and you will not get any concrete results.
Choose the platforms on which you want your company to be present and develop targeted plans on these.
The most important factor in this decision is the following:
Where are your customers?
Invest right there, where they spend their time and meet them in the right context.
Think about the environment in which your content is presented.
Is it conducive to your goals? Do people trust the information they find there?
LinkedIn is the most trusted B2B platform among Business users today.
For more best practices on how to use LinkedIn effectively, you can check out this article .
Well, we have reached the end of this beautiful journey, I remind you in conclusion that:
If you want to make the most of the potential of your B2B company's presence on Linkedin, click below and request a personalized consultation from our team of experts.