What is the purpose of migrating a website?

[JoynobAkter]

Migrating a site is necessary to avoid losing the achieved positioning, to avoid organic traffic drops, to improve the visibility of the site's contents, but, most importantly: to guarantee the continuity of visitors' navigation.


One of the most recurring problems and also one of the most serious that occurs when a site is restructured or moved, in fact, is the 404 Page Not Found , that is, the error that the server transmits when a page is reported as turn leads into sales with overseas chinese in worldwide data not found . If a visitor searches for a specific product on Google, but the product sheet is not reachable at that moment, the visitor will exit the site and search elsewhere… it is inevitable!

Migrating a website is one of the most delicate and underestimated SEO activities by webmasters and to carry it out without a hitch excellent technical skills are required.

Website Migration: Which Cases Need Redirection?
Redirection is necessary when performing the following activities:

Domain name change , for example from

TLD change , for example from a country-specific top-level domain.

CMS platform change , for example migration from Joomla to Wordpress.