Sephora Augmented Reality Usage Example

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Finally, the most advanced e-commerce sites offer the user the possibility of touching the product with their own hands thanks to augmented reality, as Sephora does for example in its app to let girls and women of all ages try out cosmetics. In addition to demos, testimonials from those who use the products can also be used , with real photos and reviews to increase credibility towards the brand, especially if they are "ordinary people" and not models or famous people.


The important thing is that your e-commerce represents a 360° experience for the the benefits of using our teacher database user. The more and better the content offered, the more your conversion rate will increase easily and quickly.

3. Images
E-commerce is based on the sense of sight and low-quality, blurry and unoriginal images should be abolished, preferring photos with a high visual impact.

From the very beginning, you need to study what you want to achieve with the image and how to use it to improve the user experience .

Here are some tips:

Show multiple photos for each product , to truly show it in 360° and give the possibility to zoom in on the details;

Zalando: Example of zoomable ecommerce images
Show the context of the product's use with ambient photos or videos that demonstrate the product's use and performance.
Present the product in an innovative way
In addition to this, do not forget to optimize the images from an SEO point of view, to also position this type of content on search engines.