What does your target audience care about?
Posted: Wed Jan 29, 2025 9:16 am
Do market research
Who wants to waste time creating a course that no one will buy? Many people may be interested in the topic you propose but the question is:
Is there anyone willing to pay to learn it?
So before investing time in your course, identify your target audience boost your business with our doctor database carry out surveys and try to gauge their possible willingness to buy it.
Find out with Audience Overlap
enter the domain
Try now →
ADS illustration
3. Plan your course
If you have established that there is a segment of the market willing to purchase your course, the next step is to organize a content outline and define what to include, point by point. A course is not like a blog post: the content must offer a vertical in-depth analysis of the topic and cover all the important aspects.
Most importantly, ask yourself: what added value am I actually offering (that isn’t already available on the web and that people should pay me for)?
To organize your course, plan modules and lessons . A module coincides with a subtopic, while lessons provide the details of that topic. For example, if you have a course on “How to Start a Home Business,” you might plan a module on business plans. Lessons in that module might then include: “How to Determine Your USP” and “How to Identify Your Target Market.”
Who wants to waste time creating a course that no one will buy? Many people may be interested in the topic you propose but the question is:
Is there anyone willing to pay to learn it?
So before investing time in your course, identify your target audience boost your business with our doctor database carry out surveys and try to gauge their possible willingness to buy it.
Find out with Audience Overlap
enter the domain
Try now →
ADS illustration
3. Plan your course
If you have established that there is a segment of the market willing to purchase your course, the next step is to organize a content outline and define what to include, point by point. A course is not like a blog post: the content must offer a vertical in-depth analysis of the topic and cover all the important aspects.
Most importantly, ask yourself: what added value am I actually offering (that isn’t already available on the web and that people should pay me for)?
To organize your course, plan modules and lessons . A module coincides with a subtopic, while lessons provide the details of that topic. For example, if you have a course on “How to Start a Home Business,” you might plan a module on business plans. Lessons in that module might then include: “How to Determine Your USP” and “How to Identify Your Target Market.”