Therefore, to streamline distribution operations and eliminate dependency on individual staff, they introduced the CRM system "Synergy!". In addition, to modify the seminar reception system to online event specifications, they also introduced a linkage package with the video platform "J-Stream Equipmedia". Measures taken with the CRM system By introducing a CRM system, we were able to put in place a system to smoothly guide participants to online seminars. The CRM system automatically sent out emails to each participant with a dedicated viewing page URL, so participants could watch the seminar without logging in.
We also created a form that allows questions to be asked ukraine telegram database in real time, and worked to build a highly user-friendly online seminar environment. The CRM system can also collect data on participants and viewing information, allowing us to develop a system for approaching them. Benefits gained from CRM system Through the measures mentioned above, the company was able to streamline the process from holding online seminars to utilizing data, which is "management of seminar applications" → "sending reminder emails" → "live streaming" → "collection of surveys and viewing data.
" They are also considering new actions, such as strengthening PR for areas with few participants by utilizing participant data by prefecture and region. In this case study, they succeeded in streamlining the operation of online seminars and building a system that is easy to use not only for the operators but also for the customers. This is possible because it is a CRM system centered on customer management. Please refer to the following article for the company's case study of CRM system implementation, including the efficiency of online seminars using a CRM system.
Linking customer information and store visit management systems with customer management DB
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