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Posted: Wed Jan 29, 2025 5:48 am
[Case Study] Free yourself from the constant 24-hour work of accepting applications! What is the remaining seat management function that has improved your work? [Case Study] Free yourself from the constant 24-hour work of accepting applications! What is the remaining seat management function that has improved your work? [BtoC] Case study of Alpen Rose Co., Ltd. [BtoC] Case study of Alpen Rose Co., Ltd. Source: Alpenrose Co., Ltd. Alpen Rose Co., Ltd.
Manufactures and sells "La Casta," a natural cosmetic uk telegram database product made with organic plants, based on the concept of "the vitality and healing power of plants." In order to realize sales through "one-to-one communication" on their EC site, just like in their directly managed stores, they decided to introduce a CRM system. <Company profile> Company name Alpenrose Co., Ltd. Industry Manufacturing and retail Number of Employees 95 (as of March 2023) Reasons for introducing a CRM system The company was faced with the challenge of "providing the same customer service experience on its EC site as it would in its directly managed stores.
" In order to provide attentive customer service online, sending emails tailored to each individual customer through "one-to-one communication" is an effective way to do so. However, the e-commerce system's built-in e-mail newsletter distribution function did not have the functionality to implement such measures, so the company introduced Synergy Marketing's CRM system, "Synergy!" Measures taken with the CRM system With the help of consultants, we thoroughly analyzed customer behavior on the EC site and proposed measures tailored to each phase, creating an environment in which one-to-one communication with customers could be realized.
Manufactures and sells "La Casta," a natural cosmetic uk telegram database product made with organic plants, based on the concept of "the vitality and healing power of plants." In order to realize sales through "one-to-one communication" on their EC site, just like in their directly managed stores, they decided to introduce a CRM system. <Company profile> Company name Alpenrose Co., Ltd. Industry Manufacturing and retail Number of Employees 95 (as of March 2023) Reasons for introducing a CRM system The company was faced with the challenge of "providing the same customer service experience on its EC site as it would in its directly managed stores.
" In order to provide attentive customer service online, sending emails tailored to each individual customer through "one-to-one communication" is an effective way to do so. However, the e-commerce system's built-in e-mail newsletter distribution function did not have the functionality to implement such measures, so the company introduced Synergy Marketing's CRM system, "Synergy!" Measures taken with the CRM system With the help of consultants, we thoroughly analyzed customer behavior on the EC site and proposed measures tailored to each phase, creating an environment in which one-to-one communication with customers could be realized.