Learn about the importance of the Golden Circle and see how it helps you sell more
Posted: Wed Jan 29, 2025 5:35 am
“People don’t buy what you do; they buy why you do it.” This quote from Simon Sinek, writer, speaker and leadership expert, is what we begin our article today with. The main purpose of this text is to make you reflect on your current actions and positions. Have you ever stopped to think that your sales may be in limbo due to an attitude that you yourself are perpetuating? We invite you to learn more about what the Golden Circle is and why you should apply it not only as a methodology, but as a culture for your business! Check it out:
What is the Golden Circle?
Why did you start the business you have today? No, don’t just answer “to make money.” If that’s your purpose, then that explains why your sales are stagnant.
Of course, the idea of growing economically and professionally should be part of your aspirations as an entrepreneur. However, this should not be your motivator. The cherry on the cake needs to be something deep , emotional , and relevant . Both for you and for the audience that follows you. And for this to happen, you need to stop focusing on the superficial and shallow. You need to dive as deep as you can to truly reach the reason that makes you do what you do. And the Golden Circle , also known as the Golden Circle , can be your guide in this endeavor.
Think of it as a target with three circles. Your goal is to chinese america data get answers. But these answers need to happen from the inside out , not the other way around. And this is where many people go wrong. You need to know why first, then how , and finally what . However, what happens today is that business owners know what they sell, some understand how this product/service is sold, and very few are convinced of why they sell what they sell.
And guess what? What generates impact , recognition and inspiration is how much your audience has understood the reason for your company's existence and not just what you sell.
Dismantling the Golden Circle
The Golden Circle methodology was brought to light by Simon Sinek. He has long served as an inspiration to entrepreneurs when it comes to leadership. He became even more well-known after the publication of the books “ Start with Why ” and “ Why?: How Great Leaders Inspire Action ”. In 2009, Sinek participated in a Ted Talk . At the conference, he was very provocative and showed, in a very didactic way, what makes companies like Apple so renowned and engaged . And that is where he presents the Golden Circle methodology. In which the focus is precisely on finding a company's purpose , generating value and inspiring people .
What is the Golden Circle?
Why did you start the business you have today? No, don’t just answer “to make money.” If that’s your purpose, then that explains why your sales are stagnant.
Of course, the idea of growing economically and professionally should be part of your aspirations as an entrepreneur. However, this should not be your motivator. The cherry on the cake needs to be something deep , emotional , and relevant . Both for you and for the audience that follows you. And for this to happen, you need to stop focusing on the superficial and shallow. You need to dive as deep as you can to truly reach the reason that makes you do what you do. And the Golden Circle , also known as the Golden Circle , can be your guide in this endeavor.
Think of it as a target with three circles. Your goal is to chinese america data get answers. But these answers need to happen from the inside out , not the other way around. And this is where many people go wrong. You need to know why first, then how , and finally what . However, what happens today is that business owners know what they sell, some understand how this product/service is sold, and very few are convinced of why they sell what they sell.
And guess what? What generates impact , recognition and inspiration is how much your audience has understood the reason for your company's existence and not just what you sell.
Dismantling the Golden Circle
The Golden Circle methodology was brought to light by Simon Sinek. He has long served as an inspiration to entrepreneurs when it comes to leadership. He became even more well-known after the publication of the books “ Start with Why ” and “ Why?: How Great Leaders Inspire Action ”. In 2009, Sinek participated in a Ted Talk . At the conference, he was very provocative and showed, in a very didactic way, what makes companies like Apple so renowned and engaged . And that is where he presents the Golden Circle methodology. In which the focus is precisely on finding a company's purpose , generating value and inspiring people .