At the core of our experience as innovators – and as humans – is change
Posted: Wed Jan 29, 2025 4:12 am
Guest post by David Mattin - Founder of the New World Same Humans newsletter
And halfway to 2023, we have no shortage of reminders that we live in a rapidly changing world.
I spend my days identifying trends: meaningful long-term directions that help innovators and practitioners make sense of the apparent chaos. And what's the secret to spotting these trends? It's about seeing a changing world—often that means emerging technologies—through the lens of fundamental human needs.
Any significant trend is based on a basic human facebook data need: value, convenience, security, status, and many others. When an emerging technology opens a new avenue for meeting one of these needs, new, lasting trends in human behavior and mindset emerge. We can use these trends as springboards for innovation, allowing us to create new products, services, and experiences that people actually want.
At adesso’s Digital Day in June, I shared three trends with the assembled innovators. Each of them is an innovation opportunity that you can put into practice.
The Genesis moment
There has been a lot of hype this year about generative AI, including large language models like GPT-4. But what does this emerging technology really mean for human life? But what does this emerging technology really mean for human life? And what opportunities does it offer?
A key dimension? We will see consumers embrace their own AI-powered conversational agents. Millions of consumers will enter into a relationship with a virtual companion who knows their user better than anyone else, is available 24/7, and is willing to talk non-stop about everything from booking a vacation to our deepest fears and dreams.
Sounds like science fiction? Well, it's already a reality. Check out the AI-powered virtual human from Israeli startup D-ID:
I believe that virtual companions of this kind will be the next technology that will change human daily life with the same power, and on the same scale, as the smartphone.
The key question for any brand? When billions of consumers have an AI companion in their pocket, how will their expectations change when it comes to interactions with you?
They will expect to be able to talk to a conversational version of your brand as well. That is, a virtual human AI that has the tone of voice, personality, and values they expect from you. Generative AI will thus become a crucial new platform for brand expression.
And halfway to 2023, we have no shortage of reminders that we live in a rapidly changing world.
I spend my days identifying trends: meaningful long-term directions that help innovators and practitioners make sense of the apparent chaos. And what's the secret to spotting these trends? It's about seeing a changing world—often that means emerging technologies—through the lens of fundamental human needs.
Any significant trend is based on a basic human facebook data need: value, convenience, security, status, and many others. When an emerging technology opens a new avenue for meeting one of these needs, new, lasting trends in human behavior and mindset emerge. We can use these trends as springboards for innovation, allowing us to create new products, services, and experiences that people actually want.
At adesso’s Digital Day in June, I shared three trends with the assembled innovators. Each of them is an innovation opportunity that you can put into practice.
The Genesis moment
There has been a lot of hype this year about generative AI, including large language models like GPT-4. But what does this emerging technology really mean for human life? But what does this emerging technology really mean for human life? And what opportunities does it offer?
A key dimension? We will see consumers embrace their own AI-powered conversational agents. Millions of consumers will enter into a relationship with a virtual companion who knows their user better than anyone else, is available 24/7, and is willing to talk non-stop about everything from booking a vacation to our deepest fears and dreams.
Sounds like science fiction? Well, it's already a reality. Check out the AI-powered virtual human from Israeli startup D-ID:
I believe that virtual companions of this kind will be the next technology that will change human daily life with the same power, and on the same scale, as the smartphone.
The key question for any brand? When billions of consumers have an AI companion in their pocket, how will their expectations change when it comes to interactions with you?
They will expect to be able to talk to a conversational version of your brand as well. That is, a virtual human AI that has the tone of voice, personality, and values they expect from you. Generative AI will thus become a crucial new platform for brand expression.