Abandoned Navigation Journeys
Posted: Wed Jan 29, 2025 3:53 am
Receive and unify customer data from multiple sources to build a single, real-time source of truth about our target audience.
Build and target high-value audiences and smart customer segments
Use this data to personalize engagement with our audience in a multi-channel way through email, mobile, push notifications and other digital channels.
Relate each piece of data to each individual to enrich profiles and design target identities.
2. Creating individual journeys for each customer
Customer Centric organizations continually strive to create and implement 1-to-1 journeys for their customers. Each journey is specific to a specific user and context and always focuses on helping them achieve their goals and meet their needs, from the first search to the purchase, and beyond.
And through Marketing Cloud we can achieve this. With viber data the Journey Builder functionality we can create 100% personalized and multi-channel journeys like the ones I detail below:
Welcome Journeys
Abandoned cart journeys
After-sales journeys
Loyalty Journeys
Birthday/Anniversary Journeys
These Journeys will be responsible for fulfilling the following objectives:
1. Guide customers on the right path and towards more purchases.
2. Ensure that they enjoy the experience of interacting with our brand.
3. Deliver timely and relevant content to each customer in real time.
4. Promote long-lasting relationships between customers and our brand based on trust by getting customers on the right journey and making every moment of the journey count.
3. Personalizing offers, brand interactions and digital content through AI
More than half of customers (56%) believe that most companies treat them like numbers, not as human beings with unique personalities and needs. This is one of the conclusions raised in the report mentioned at the beginning of the article. In fact, as we have pointed out previously, more and more buyers expect companies to anticipate and understand their needs and always offer personalized offers, interactions and content through digital channels.
To simplify this task, Marketing Cloud incorporates a powerful AI engine called Einstein that enables the personalization of your brand's content, interactions, and offer creation in the following ways:
Assign a unique score to each customer and predict the involvement of each contact with future communications that we send them, via email, push notifications, etc. This way we will know which channel to use to impact each customer and how likely they are to open and click on the email.
Send emails at the best time. Thanks to Einstein Send Time Optimization we know which day of the week and what time of day our emails are most likely to be opened.
Identify the optimal number of messages to send with Einstein Engagement Frequency. We can know when a customer is too saturated with our emails to stop impacting them.
Craft compelling subject lines that drive increased engagement with Einstein Copy Insights.
Send 100% personalized content to each customer with Einstein Content Selection.
Send hyper-relevant product recommendations to shoppers with Einstein Search for Commerce.
Build and target high-value audiences and smart customer segments
Use this data to personalize engagement with our audience in a multi-channel way through email, mobile, push notifications and other digital channels.
Relate each piece of data to each individual to enrich profiles and design target identities.
2. Creating individual journeys for each customer
Customer Centric organizations continually strive to create and implement 1-to-1 journeys for their customers. Each journey is specific to a specific user and context and always focuses on helping them achieve their goals and meet their needs, from the first search to the purchase, and beyond.
And through Marketing Cloud we can achieve this. With viber data the Journey Builder functionality we can create 100% personalized and multi-channel journeys like the ones I detail below:
Welcome Journeys
Abandoned cart journeys
After-sales journeys
Loyalty Journeys
Birthday/Anniversary Journeys
These Journeys will be responsible for fulfilling the following objectives:
1. Guide customers on the right path and towards more purchases.
2. Ensure that they enjoy the experience of interacting with our brand.
3. Deliver timely and relevant content to each customer in real time.
4. Promote long-lasting relationships between customers and our brand based on trust by getting customers on the right journey and making every moment of the journey count.
3. Personalizing offers, brand interactions and digital content through AI
More than half of customers (56%) believe that most companies treat them like numbers, not as human beings with unique personalities and needs. This is one of the conclusions raised in the report mentioned at the beginning of the article. In fact, as we have pointed out previously, more and more buyers expect companies to anticipate and understand their needs and always offer personalized offers, interactions and content through digital channels.
To simplify this task, Marketing Cloud incorporates a powerful AI engine called Einstein that enables the personalization of your brand's content, interactions, and offer creation in the following ways:
Assign a unique score to each customer and predict the involvement of each contact with future communications that we send them, via email, push notifications, etc. This way we will know which channel to use to impact each customer and how likely they are to open and click on the email.
Send emails at the best time. Thanks to Einstein Send Time Optimization we know which day of the week and what time of day our emails are most likely to be opened.
Identify the optimal number of messages to send with Einstein Engagement Frequency. We can know when a customer is too saturated with our emails to stop impacting them.
Craft compelling subject lines that drive increased engagement with Einstein Copy Insights.
Send 100% personalized content to each customer with Einstein Content Selection.
Send hyper-relevant product recommendations to shoppers with Einstein Search for Commerce.