How to Generate Leads with Content Passthrough - A Complete Guide
Posted: Wed Dec 04, 2024 10:40 am
Controlling your premium content is great for your lead generation efforts, but it has its drawbacks. Read on to find out if a content gateway is worth your time and effort.
Generating quality leads is a top priority for businesses. You can employ a variety of lead generation techniques, but content marketing is the most effective. This is because it ensures that your potential customers get the information they are looking for.
Content relaying is one of the techniques you can use within the scope of content marketing and it works by locking your valuable content behind a lead capture form. Your potential customers will be able to access your content immediately after providing their contact information (name, phone number, company name, etc.).
Have you done content migration in the past? If not, this complete guide will give you the information you need to understand it better.content marketing strategybest practices and examples. I'll also help you determine if gated content is right for your business.
Gated vs. Ungated Content
Lead generation is all about researching potential customers, developing their interests, and converting them into clients. With regard to the prospecting process, the world wide web provides different leads. Search engines and social media are two of the biggest sources of leads available.
Uninterrupted or gated content is the best choice because it allows france telegram mobile phone number list users to freely read and interact with any content. Spreading vital information about your brand, products or services becomes much more accessible, making it an effective method to increase your brand awareness and SEO impact.
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Blog posts, videos, and podcasts are some popular examples. Gateless content can successfully gain the trust of your target audience. The only downside is that you have no idea who they are, what demographic they belong to, their unique behaviors, etc.
This is where gated content comes in handy.
Gated content allows you to get to know your potential customers well. Knowing who you’re writing for will make writing and personalizing content much easier. You’ll also have more control over your sales funnel and customer journey.
On top of that, it secures qualified leads. Gated content requires additional effort for users to access it. People are known to have short attention spans when engaging with online content. So, agreeing to provide their information in exchange for your content only means that they are genuinely interested and perceive its value.
5 Ways to Use Content Rollups to Generate Leads
So how can you generate leads using gated content? There are many ways, and you’re free to try different approaches and types of gated content to see what works for your business.
Here are five ways to implement content migration and generate leads.
1. Email Subscription
Signing up for your email list is the easiest step you can offer your potential customers. The key to getting your potential customers to join is to provide them with high-quality content, also known as a lead magnet. It needs to be something of real value to make it hard to reject. A lead magnet will vary depending on your business niche or industry.
Let us tell youcreate a marketplaceor have an eCommerce store that sellsprotective masks for childrenand adults. The best lead magnets you can offer are newsletters and infographics . You can creatively discuss information about different masks or instructions on how to properly put on and take off a face mask.
However, if you plan to send long content explaining the ingredients and benefits of a protective mask, an eBook in PDF format is more appropriate. If you are attaching it to your message and it is large in size,Consider compressing PDF for emailto streamline the submission process. You can use the standard signup form to collect potential customers’ email addresses. Explain what they will receive and create a simple but compelling call to action (CTA). or
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Pop-upis a popular way to promote this type of gated content. It can be annoying at times, so make sure you display the form on pages related to your lead magnet. This will make opt-in more natural.
You can use a comprehensive signup form to collect more information (phone number, company name, etc.). Most people are reluctant to share their data, so you need to provide more details about gated content. You should also create a custom landing page to properly detail all the required information. Here’s a great example of gated content to give you an idea.
Image Source
It’s a webinar that will help software engineers and developers build real-time data pipelines using their software. Let’s say you’re targeting entry-level engineers and developers. In that case, you could create a video series to discuss it.What is the meaning of data line?step by step — description, processes, practical examples, etc.
2. Encourage Registration
Sending exclusive content for free is effective, but you can increase your subscriber signups by offering incentives . You can provide various incentives, but the most attractive is the discount that can be displayed through a pop-up or offered during a campaign.live chatinteraction.
Take thisprofessional dress forms website, for example. Offers a special discount on first order for first-time subscribers. It’s much more ideal to state the exact percentage of the discount, but this is enticing enough to attract new customers and drive traffic.
The placement of the form is also crucial to its success.Announcement bars(top of website) andsticky sidebarsare the best places to place your registration form. They give the form more visibility without disrupting the browsing experience of customers.
The footer is not popular, but it works wonders when you pair it with an attractive website or landing page design. I’ll use the professional dress forms website as an example again. Their homepage shows you everything you need to know about their product —design expertise, best sellers, exclusives and evencustomer referencesThis is a smart way to educate potential customers about the products while improving their brand perception.
When people reach the bottom of the site, it simply means that they liked what they read, so it would be wise for the company to place incentives in place.Registration format the bottom of the website; it is a strategic way to direct potential customers to the next step. They will probably take action anyway because they like the website content.
3. Reading Capital Letters
Content push is always in the form of free resources; no credit card or subscription required. However, recently some marketers have applied the concept of content push to promote product subscriptions. You can also implement it using the cap reading technique .
Image Source
Caps reading works by giving users a limited set of free access to a business’s content. Once they reach the limit, they have to pay for a subscription plan to unlock more content. This technique is commonly used on news media sites and in the education sector. However, you can use it freely even if you are in the finance, management, and technology sectors.
4. Competition Registrations
Looking to grow your email list while building buzz around your brand? Here’s how to achieve both: run a contest . Make sure you offer a good deal; people are more willing to share their personal information.
Most brands use this lead generation technique to collect user-generated content (UGC). Let’s face it, creating content from scratch isn’t always an easy task. Collecting UGC helps speed up the planning and creation process. The fact that UGC can build a lot of trust between brands and customers is a plus.
Generating quality leads is a top priority for businesses. You can employ a variety of lead generation techniques, but content marketing is the most effective. This is because it ensures that your potential customers get the information they are looking for.
Content relaying is one of the techniques you can use within the scope of content marketing and it works by locking your valuable content behind a lead capture form. Your potential customers will be able to access your content immediately after providing their contact information (name, phone number, company name, etc.).
Have you done content migration in the past? If not, this complete guide will give you the information you need to understand it better.content marketing strategybest practices and examples. I'll also help you determine if gated content is right for your business.
Gated vs. Ungated Content
Lead generation is all about researching potential customers, developing their interests, and converting them into clients. With regard to the prospecting process, the world wide web provides different leads. Search engines and social media are two of the biggest sources of leads available.
Uninterrupted or gated content is the best choice because it allows france telegram mobile phone number list users to freely read and interact with any content. Spreading vital information about your brand, products or services becomes much more accessible, making it an effective method to increase your brand awareness and SEO impact.
Image Source
Blog posts, videos, and podcasts are some popular examples. Gateless content can successfully gain the trust of your target audience. The only downside is that you have no idea who they are, what demographic they belong to, their unique behaviors, etc.
This is where gated content comes in handy.
Gated content allows you to get to know your potential customers well. Knowing who you’re writing for will make writing and personalizing content much easier. You’ll also have more control over your sales funnel and customer journey.
On top of that, it secures qualified leads. Gated content requires additional effort for users to access it. People are known to have short attention spans when engaging with online content. So, agreeing to provide their information in exchange for your content only means that they are genuinely interested and perceive its value.
5 Ways to Use Content Rollups to Generate Leads
So how can you generate leads using gated content? There are many ways, and you’re free to try different approaches and types of gated content to see what works for your business.
Here are five ways to implement content migration and generate leads.
1. Email Subscription
Signing up for your email list is the easiest step you can offer your potential customers. The key to getting your potential customers to join is to provide them with high-quality content, also known as a lead magnet. It needs to be something of real value to make it hard to reject. A lead magnet will vary depending on your business niche or industry.
Let us tell youcreate a marketplaceor have an eCommerce store that sellsprotective masks for childrenand adults. The best lead magnets you can offer are newsletters and infographics . You can creatively discuss information about different masks or instructions on how to properly put on and take off a face mask.
However, if you plan to send long content explaining the ingredients and benefits of a protective mask, an eBook in PDF format is more appropriate. If you are attaching it to your message and it is large in size,Consider compressing PDF for emailto streamline the submission process. You can use the standard signup form to collect potential customers’ email addresses. Explain what they will receive and create a simple but compelling call to action (CTA). or
Image Source
Pop-upis a popular way to promote this type of gated content. It can be annoying at times, so make sure you display the form on pages related to your lead magnet. This will make opt-in more natural.
You can use a comprehensive signup form to collect more information (phone number, company name, etc.). Most people are reluctant to share their data, so you need to provide more details about gated content. You should also create a custom landing page to properly detail all the required information. Here’s a great example of gated content to give you an idea.
Image Source
It’s a webinar that will help software engineers and developers build real-time data pipelines using their software. Let’s say you’re targeting entry-level engineers and developers. In that case, you could create a video series to discuss it.What is the meaning of data line?step by step — description, processes, practical examples, etc.
2. Encourage Registration
Sending exclusive content for free is effective, but you can increase your subscriber signups by offering incentives . You can provide various incentives, but the most attractive is the discount that can be displayed through a pop-up or offered during a campaign.live chatinteraction.
Take thisprofessional dress forms website, for example. Offers a special discount on first order for first-time subscribers. It’s much more ideal to state the exact percentage of the discount, but this is enticing enough to attract new customers and drive traffic.
The placement of the form is also crucial to its success.Announcement bars(top of website) andsticky sidebarsare the best places to place your registration form. They give the form more visibility without disrupting the browsing experience of customers.
The footer is not popular, but it works wonders when you pair it with an attractive website or landing page design. I’ll use the professional dress forms website as an example again. Their homepage shows you everything you need to know about their product —design expertise, best sellers, exclusives and evencustomer referencesThis is a smart way to educate potential customers about the products while improving their brand perception.
When people reach the bottom of the site, it simply means that they liked what they read, so it would be wise for the company to place incentives in place.Registration format the bottom of the website; it is a strategic way to direct potential customers to the next step. They will probably take action anyway because they like the website content.
3. Reading Capital Letters
Content push is always in the form of free resources; no credit card or subscription required. However, recently some marketers have applied the concept of content push to promote product subscriptions. You can also implement it using the cap reading technique .
Image Source
Caps reading works by giving users a limited set of free access to a business’s content. Once they reach the limit, they have to pay for a subscription plan to unlock more content. This technique is commonly used on news media sites and in the education sector. However, you can use it freely even if you are in the finance, management, and technology sectors.
4. Competition Registrations
Looking to grow your email list while building buzz around your brand? Here’s how to achieve both: run a contest . Make sure you offer a good deal; people are more willing to share their personal information.
Most brands use this lead generation technique to collect user-generated content (UGC). Let’s face it, creating content from scratch isn’t always an easy task. Collecting UGC helps speed up the planning and creation process. The fact that UGC can build a lot of trust between brands and customers is a plus.