The call to action in email marketing is a very important element as it is the link between the content of the email and what really interests the user who receives it. Normally, this button seeks to get the user spain mobile phone number list to click on it in order to redirect the user to a landing page where they can achieve the desired conversion according to the objectives sought in the email marketing strategy. In this post we will show you different examples of how you can use this very effective element in your emails.
1. Lead Nurturing
Lead Nurturing, also known as lead cultivation, is a concept that refers to an Inbound Marketing strategy in which a relationship is established with the potential consumer by providing them with the content they demand at any given time. The main objective of this type of CTA is to offer our users content that may be interesting to them. This type of Call to Action usually refers to a “reward” of interest to users with the aim of creating
Without a doubt, the most typical of all. This type of Call to Action appears in most promotional emails and is those that encourage us to buy or acquire a product/service. Although the generation of leads is essential, the process of converting those leads into clients cannot be missed. In fact, in most cases, the acquisition of leads is a means to achieve conversions.
In promotional emails, brands directly expose you to products or services that are of interest to you and offer you the opportunity to buy them immediately. This is the case of the email below from Adidas, where the user is directly given the option to buy Adidas products. Without beating around the bush, this type of CTA seeks to convert leads into clients. In this case, in addition, the CTA is accompanied by another incentive, a discount code, so the CTA “Buy” seems even more attractive. Other examples of calls to action in email marketing of this type.
