Back in 2015, we were already talking about it being the year of responsive email. It was the moment when brands realised that they needed to adapt to the growing use of mobile devices, as mobile email openings had already reached 50%. However, it was a slow and bumpy process, due to the limitations posed by the different email services. Thanks to poland mobile phone number list the work of developers and the ability of email professionals to find solutions, today we have left many of the limitations behind. Below we will see what the most emblematic changes are:
SUPPORT AND CODE EVOLUTION
Gmail is responsive
For a long time, Gmail refused to accept the use of media queries, a fact that complicated the daily work of email designers. But finally, in 2016, Gmail came to its senses by allowing this type of code and allowing those users who used Gmail as an Email Service Provider (ESP) to receive their emails on their mobile with a responsive design, providing better visibility and usability to the user experience.
Using classes regularly on Yahoo
Yahoo also had compatibility issues with the media queries used to make email responsive. For this reason, the developers had to find a solution that involved structuring the CSS rules with attribute selectors , thus allowing the email to be displayed correctly.
But in mid-2015, Yahoo listened to the demands of email professionals and solved the existing problems, allowing the classes to be used regularly once and for all .
Systematization of hacks
The systematization of some hacks has been the key to finding simple solutions to those inconsistencies that appeared when rendering emails from different services, so we can say that we have come to have efficient solutions to very common problems that we currently use systematically in layouts. This is due to the knowledge that email professionals have contributed in forums such as the ones you see below: Litmus Campaign Monitor However, it is not all good news. We continue to encounter some problems when displaying our messages in certain applications. Some versions of Outlook App have eliminated support for media queries and GIF is still not supported in Outlook 2007-2013. DESIGN As far as design is concerned, we can highlight the following changes.
