1- Content dissemination campaign via WhatsApp
With the arrival of Valentine's Day, little by little, our inbox is flooded with all those emails sent by the brands we follow. They all compete to capture our attention and thus become the gift we will choose for philippines mobile phone number list our partner. Therefore, we will agree that it is difficult to differentiate ourselves among so much competition. For this reason, it is essential to provide something different that makes our campaign stand out from the rest . We propose that you implement WhatsApp in your strategy. For example, we could make a campaign with one or several emotional videos related to the theme of "love" and the subscriber can share them via WhatsApp with their partner. This is a very effective way to sell your products while mixing it with an emotional experience.
Here you can see a good example of implementing WhatsApp in email marketing to disseminate content . Tous made a campaign for Mother's Day where it included 3 videos of mother-daughter stories that could be shared via WhatsApp or email with our mothers. A very original way to wish a happy birthday and position yourself in the subscriber's top of mind .
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2- Campaign to highlight the added value of your product
Following the line of differentiation that we mentioned above, another effective way to stand out among our competitors, and more so when our products are very similar, is by looking for and expressing what our competitive advantage or added value is . If we do a campaign focused on why the subscriber should choose us and what we can offer that is different from the rest, we will be one step ahead. How can we do it? Here are some questions that can help you find out:
Does your product provide any experience?
Why will your product make your partner happier than another brand/company's product?
Why does your partner need it?
Why will it be a sure hit?
Will the subscriber earn any incentive by buying it?
How will your partner feel about having that product?
And if the gift is not for the partner, but for oneself, how can we make the subscriber feel special?
3- Offer some incentive to the buyer
The vast majority of brands take advantage of Valentine's Day to offer attractive discounts. This trend is reflected in many of the emails we receive. But why not take advantage of the occasion to offer the subscriber another type of incentive ? For example, with the purchase of a product, already discounted by the Valentine's Day discount, they get a coupon with X€ off for future purchases, or a complementary gift to the purchase they make. We love being given things and often impulsiveness shoots up in this type of situation.
