In this perspective, it can be useful to know what recommendations Google itself provides on extensions.
Table of Contents:
Domain Extensions: What They Are
What types of extensions are there?
Domain Extensions: Google's Recommendations
Conclusions
Domain Extensions: What They Are
When referring to domain extensions, also known as TLDs, we are referring to the final part of a web address, which follows the domain name. For example, considering the domain, the domain extension is .com.
The latter is among the oldest TLDs on the web and accompanies the majority of all websites present on the Internet.
Register the .com domain
What types of extensions are there?
Domain extensions can be divided into different categories, gTLD and ccTLD represent the main types:
gTLD : These domain extensions are generic, not tied to a particular geographic area or industry. The most common extensions are .com, .org, .net, and .info.
ccTLD , called geographic, are linked to the country of reference and to a well-defined territory. In this case, .it is the icon of Italy, .fr of France, .de of Germany.
Domain Extensions: Google's Recommendations
The choice of domain extension could be relevant to capture and convey traffic on the web.
Google, in this regard, highlights how it is much more important to enhance your brand than to plan a strategy based on keywords. The Californian giant highlights three main concepts, linked to each other.
In a discussion between John Mueller, Gary Illyes and denmark telegram phone number list Splitt, several arguments were presented in order to understand whether the domain extension had a relevant role in the positioning of Google searches, or whether TLDs could have a direct impact on SEO.
The three Google representatives highlighted that it is not easy to define the dividing line for these two issues, given that both conditions are functional to search engine optimization.
Generally speaking, Illyes states that, considering only Google searches, the domain extension is not the main component, since Google itself tends to give greater value to content .
This reasoning also extends to the role of hyphens ; in fact, for the search engine it makes no difference whether a hyphen is present or not, even if this element can be useful for greater ease of reading for the user.
The situation is different, however, when it comes to the user's point of view, which, as Illyes states, in this case is much more influenced by the keyword present in the domain. If for the search engine there is no difference whether the domain extension is .com or .shop, for the user who needs to search for a specific website, this can have a significant impact.
