E-commerce at Christmas
Posted: Wed Dec 04, 2024 8:07 am
In this article we want to give you some ideas and examples of how you can personalize your users' experience during the Christmas period.
Thanks to the possibility of segmenting and profiling your users, you will be able to show them personalized suggestions capable of increasing the conversions of your e-commerce at Christmas without necessarily having to resort to discounts and promotions.
Improving the user experience is a winning card that you can play right away, let's find out together how with three simple and effective tips also for the results of your e-commerce.
1. Personalized Gift Idea Lists
Make it easier for your customers to choose by offering them lists of gift ideas targeted to their segment .
In addition to products, show the sale leads, armenia email address right content to each segment, thus helping them choose the best gifts according to the interests they have expressed.
One site that does this activity in an interesting way is The Terrain .
personalized gift lists
Notice how they involve their VIP users by making them protagonists and co-authors of guides to choosing the best gifts.
Proposing these personalized lists will allow you to give your customers original ideas for choosing the ideal gift while at the same time rewarding your best customers who, by creating these lists, will feel like protagonists of the life of your brand.
If you want to learn more about how to segment and profile your VIP users, you can read this article on our blog .
2. Reassure and be clear about delivery dates
Create a highly visible calendar that clearly displays delivery dates and reassures users.
Reassuring them that the gifts they have painstakingly chosen will arrive on time is essential or the risk that they will turn elsewhere will become high.
Thanks to the possibility of segmenting and profiling your users, you will be able to show them personalized suggestions capable of increasing the conversions of your e-commerce at Christmas without necessarily having to resort to discounts and promotions.
Improving the user experience is a winning card that you can play right away, let's find out together how with three simple and effective tips also for the results of your e-commerce.
1. Personalized Gift Idea Lists
Make it easier for your customers to choose by offering them lists of gift ideas targeted to their segment .
In addition to products, show the sale leads, armenia email address right content to each segment, thus helping them choose the best gifts according to the interests they have expressed.
One site that does this activity in an interesting way is The Terrain .
personalized gift lists
Notice how they involve their VIP users by making them protagonists and co-authors of guides to choosing the best gifts.
Proposing these personalized lists will allow you to give your customers original ideas for choosing the ideal gift while at the same time rewarding your best customers who, by creating these lists, will feel like protagonists of the life of your brand.
If you want to learn more about how to segment and profile your VIP users, you can read this article on our blog .
2. Reassure and be clear about delivery dates
Create a highly visible calendar that clearly displays delivery dates and reassures users.
Reassuring them that the gifts they have painstakingly chosen will arrive on time is essential or the risk that they will turn elsewhere will become high.