Which independent servers are interconnected
Posted: Wed Dec 04, 2024 7:36 am
The most distinctive feature is that, unlike traditional advertising media (television, radio, newspapers, magazines, and the Internet), it is possible to utilize data that is "directly" related to customer purchasing behavior.
Specific examples of retail media include the following:
・Advertising on digital signage and posters in stores
・Personalized related products on EC sites
・Promotional measures such as point cards and coupons
Although restrictions on third-party data belgium b2b leads are painful in many areas of access analysis, if there are situations in which higher quality first-party data can be used, it can actually be an opportunity.
It is important not to only see it as an adversity, but to conduct marketing with a broad perspective, regardless of whether it is online or offline.
4.Fediverse
The movements of X (formerly Twitter) are currently making waves on social media.
The movements of various competitors to X have also become a hot topic, and one of the most memorable is the SNS " Threads
" provided by Meta . As many of you may know, Threads has attracted attention as a migration destination from X, as it has similar specifications for posting short messages to X.
Threads is about to join " Fediverse ". Fediverse
is a decentralized social media network in . It
is also a movement to liberate users from the centralized aspects of traditional SNS such as X and Facebook, which are problematic.
In Fediverse, users can freely set up servers and interact with users on other servers.
For example, if X and Instagram join Fediverse, users will be able to view and "like" Instagram posts with their X accounts.
In Japan, "Mastdon" is a well-known service that participates in Fediverse.
In Fediverse, it will be difficult to create a unified, major trend like the "trend" in X, so marketing methods will likely be different from traditional SNS marketing.
Although it is still in development, I would like to continue to check the latest trends in 2024.
5. BeReal
" BeReal " is a social networking site that was released in France in 2020, but has recently become increasingly popular in Japan as a trendy social networking site among Gen Z.
The most distinctive feature of BeReal is that it posts "real everyday life."
Posting is done in the following way:
・The app sends a notification once a day at a random time
・When you open the notification, a two-minute timer starts
・A photo is taken simultaneously with the external and internal cameras
i001_02
Image: BeReal
BeReal does not have any editing or filter functions, so you have to post yourself as you are, without making yourself "more attractive".
Since posts can only be viewed by mutual followers, it doesn't create a situation where you only have a lot of followers, and since the number of "likes" is not displayed, you don't have to worry about the "rating" of your account from others.
While SNS has become an indispensable tool in our lives, it is also true that many people suffer from "SNS fatigue".
It may have fit the younger generation as an SNS that allows them to enjoy online interactions in moderation while enjoying real life.
For now, it seems to be popular only among the younger generation, but it will be interesting to see how it spreads in the future.
Conclusion
These are the five keywords for 2023 chosen by the web director of UNTYPE.
We hope this article will help you catch up on the latest information.
We look forward to your continued support next year!
Specific examples of retail media include the following:
・Advertising on digital signage and posters in stores
・Personalized related products on EC sites
・Promotional measures such as point cards and coupons
Although restrictions on third-party data belgium b2b leads are painful in many areas of access analysis, if there are situations in which higher quality first-party data can be used, it can actually be an opportunity.
It is important not to only see it as an adversity, but to conduct marketing with a broad perspective, regardless of whether it is online or offline.
4.Fediverse
The movements of X (formerly Twitter) are currently making waves on social media.
The movements of various competitors to X have also become a hot topic, and one of the most memorable is the SNS " Threads
" provided by Meta . As many of you may know, Threads has attracted attention as a migration destination from X, as it has similar specifications for posting short messages to X.
Threads is about to join " Fediverse ". Fediverse
is a decentralized social media network in . It
is also a movement to liberate users from the centralized aspects of traditional SNS such as X and Facebook, which are problematic.
In Fediverse, users can freely set up servers and interact with users on other servers.
For example, if X and Instagram join Fediverse, users will be able to view and "like" Instagram posts with their X accounts.
In Japan, "Mastdon" is a well-known service that participates in Fediverse.
In Fediverse, it will be difficult to create a unified, major trend like the "trend" in X, so marketing methods will likely be different from traditional SNS marketing.
Although it is still in development, I would like to continue to check the latest trends in 2024.
5. BeReal
" BeReal " is a social networking site that was released in France in 2020, but has recently become increasingly popular in Japan as a trendy social networking site among Gen Z.
The most distinctive feature of BeReal is that it posts "real everyday life."
Posting is done in the following way:
・The app sends a notification once a day at a random time
・When you open the notification, a two-minute timer starts
・A photo is taken simultaneously with the external and internal cameras
i001_02
Image: BeReal
BeReal does not have any editing or filter functions, so you have to post yourself as you are, without making yourself "more attractive".
Since posts can only be viewed by mutual followers, it doesn't create a situation where you only have a lot of followers, and since the number of "likes" is not displayed, you don't have to worry about the "rating" of your account from others.
While SNS has become an indispensable tool in our lives, it is also true that many people suffer from "SNS fatigue".
It may have fit the younger generation as an SNS that allows them to enjoy online interactions in moderation while enjoying real life.
For now, it seems to be popular only among the younger generation, but it will be interesting to see how it spreads in the future.
Conclusion
These are the five keywords for 2023 chosen by the web director of UNTYPE.
We hope this article will help you catch up on the latest information.
We look forward to your continued support next year!