The 8 biggest mistakes when doing Inbound Marketing
Posted: Wed Dec 04, 2024 7:22 am
Nowadays, being present on social media is essential. Marketing directors say this, as they believe that the interaction they generate is crucial for the brand's prestige.
Inbound marketing allows you to more accurately identify users who are interested in your products and content. In other words, it allows you to track who your target audience is and how to meet their needs.
Inbound Marketing will become indispensable for all companies in a few years. Trends in digital media require it.
6 Reasons to Do Inbound Marketing in Your Company
Google now processes 8.5 million search queries every day worldwide. The average internet user performs 3-4 searches a day. This points to the need to offer valuable content.
Companies that implement quality content strategies through blogs and other channels tend to gain 55% more traffic than other sites without this methodology.
Approximately 67% of Internet users click on links in the first five organic search results instead of choosing paid ads.
Many companies report that approximately 57% of online contacts with acquired customers come from blogs, social media and other digital channels.
Nowadays, being present on social media is essential. Most marketing managers believe that they are important for promoting their company. 90% consider that a presence on Facebook is crucial.
Inbound marketing allows you to identify more precisely who is interested in kuwait whatsapp mobile number list your products and content. That is, who is your target audience and how to satisfy it.
Inbound marketing requires work and investment, resources and effort, measurements and evaluations. And for this reason, it is not free from errors. What are the practices that you should never use in your campaigns?
1. Hide information
Inbound marketing is all about sharing content. So if you're hiding information from your audience, you're misusing the methodology. Don't be afraid to share knowledge with your audience , even if you think you're giving them more than they need.
In fact, when your company goes one step further and demonstrates that the personal growth of your clients is more important than your own profit, that is when your campaigns will give more return and become more successful.
2. Poorly made CTAs
Without a quality CTA (Call to Action) there is no conversion. Many marketing teams consider the CTA as a mere “button”. However, a poorly made Call to Action can throw your entire strategy overboard.
Remember that the CTA is the action we ask the user to take when consuming our content. It can range from leaving their contact information in a form to getting in touch with a representative.
If this CTA is not designed properly, it will not be a compelling conversion point and your efforts will go nowhere.
3. Not defining clear KPIs
Ignoring key performance indicator (KPI) analysis is a rookie mistake you should avoid.
KPIs help your company know if your investment in Inbound Marketing is delivering the expected return ; that is, if your ROI is positive.
4. Not optimizing the strategy with the measured data
Numbers are not just for filling out spreadsheets - they are also sources of knowledge and ideas for improving what is working and correcting what is not.
Strategy optimization is a very important point within Inbound Marketing. Concepts and theories are always being updated, so it is important to keep your content up to date with market trends.
This data is also important for campaigns, whether carried out via email, Google Adwords or Facebook Ads.
It is necessary to review the data that your KPIs have provided and optimize your Inbound strategy.
Inbound marketing allows you to more accurately identify users who are interested in your products and content. In other words, it allows you to track who your target audience is and how to meet their needs.
Inbound Marketing will become indispensable for all companies in a few years. Trends in digital media require it.
6 Reasons to Do Inbound Marketing in Your Company
Google now processes 8.5 million search queries every day worldwide. The average internet user performs 3-4 searches a day. This points to the need to offer valuable content.
Companies that implement quality content strategies through blogs and other channels tend to gain 55% more traffic than other sites without this methodology.
Approximately 67% of Internet users click on links in the first five organic search results instead of choosing paid ads.
Many companies report that approximately 57% of online contacts with acquired customers come from blogs, social media and other digital channels.
Nowadays, being present on social media is essential. Most marketing managers believe that they are important for promoting their company. 90% consider that a presence on Facebook is crucial.
Inbound marketing allows you to identify more precisely who is interested in kuwait whatsapp mobile number list your products and content. That is, who is your target audience and how to satisfy it.
Inbound marketing requires work and investment, resources and effort, measurements and evaluations. And for this reason, it is not free from errors. What are the practices that you should never use in your campaigns?
1. Hide information
Inbound marketing is all about sharing content. So if you're hiding information from your audience, you're misusing the methodology. Don't be afraid to share knowledge with your audience , even if you think you're giving them more than they need.
In fact, when your company goes one step further and demonstrates that the personal growth of your clients is more important than your own profit, that is when your campaigns will give more return and become more successful.
2. Poorly made CTAs
Without a quality CTA (Call to Action) there is no conversion. Many marketing teams consider the CTA as a mere “button”. However, a poorly made Call to Action can throw your entire strategy overboard.
Remember that the CTA is the action we ask the user to take when consuming our content. It can range from leaving their contact information in a form to getting in touch with a representative.
If this CTA is not designed properly, it will not be a compelling conversion point and your efforts will go nowhere.
3. Not defining clear KPIs
Ignoring key performance indicator (KPI) analysis is a rookie mistake you should avoid.
KPIs help your company know if your investment in Inbound Marketing is delivering the expected return ; that is, if your ROI is positive.
4. Not optimizing the strategy with the measured data
Numbers are not just for filling out spreadsheets - they are also sources of knowledge and ideas for improving what is working and correcting what is not.
Strategy optimization is a very important point within Inbound Marketing. Concepts and theories are always being updated, so it is important to keep your content up to date with market trends.
This data is also important for campaigns, whether carried out via email, Google Adwords or Facebook Ads.
It is necessary to review the data that your KPIs have provided and optimize your Inbound strategy.