Email marketing is a tool that, when used intelligently, can generate a lot of revenue and capture the traffic that we almost lost . How can we achieve this? First, by checking our Open Rate and, secondly and perhaps most importantly, by improving our Click Rate or CTR. When the latter increases, we automatically start generating more traffic to our e-commerce and we have more mexico mobile phone number list chances of achieving a conversion. Therefore, we will agree that it is the content of the email that directly affects the Click Rate. In this case, if the email includes product recommendations that are attractive and relevant to the subscriber, we will be much closer to the content of this being of interest to the subscriber and increasing the chances of getting the “click”. But, is there a secret formula to do it?
Product recommendations by email
As we said, personalized product recommendations are very effective in making the content of the email relevant, tempting and accessible. However, although there is no science or secret formula, there are certain things we can take into account:
First of all, we have to remember that product recommendations are not just for filling space in the email, but for interacting in a personalized way with the subscriber. To achieve this, we need to have real personalization in the product recommendations we make to the subscriber. First, we must use different user behavior algorithms to create different campaigns . That is, we need to identify the user segments we have on our website to create email campaigns that are directed to each of these segments, so that for each of them, the content (based on data) that is most likely to attract them is shown.
What can I achieve by using recommendations?
Increase subscriber engagement: If we work on segmenting our database , we will ensure that the content that the subscriber receives in the email, in this case the recommended products, is of interest to them, satisfies a need or solves a problem they may have. As a result, interest and curiosity to have more information about the products will skyrocket and this will translate into an increase in interaction.
Improving the Click-Through Rate: We have already mentioned this and it is related to the previous point. If subscribers want to interact, have more information or directly buy any of the recommended products, first of all, they will have to click on them. Therefore, the Click-Through Rate will increase.
Increase conversions by 150%: The chances of generating more conversions also skyrocket thanks to segmentation and personalization work. The subscriber may end up buying the recommended product in the e-commerce or may make the purchase later in a physical store.
Generate more income: There is no mystery, if conversions increase, income also increases and, in this case, it is proven that the average order value increases by 50% .
How can I implement product recommendations in my email campaigns?
In product search abandonment emails :
You have a few options. For example, you can include product-related recommendations , category-related recommendations , or even feature your top sellers . Here's an example of a product recommendation email:
This email would be sent to shoppers who have viewed a specific product on your e-commerce site, but haven't added it to their carts. In this case, the email includes the exact product that the shopper viewed , and then displays a combination of favorites related to the product in question and also some favorites related to the category as an upsell/ downsell tactic.
Here's another example from Amazon , but in this case, the email recommends a product category .
