How many websites have you come across in your online browsing that only have a few pages and haven't been updated in months or even years?
Lots, right?
Here, you too can say that you have surfed a showcase site! What do you say? Do you also have one made exactly like this? Don't worry, there is a remedy for everything!
But why do I have so much against these types of sites? The reason is simple.
It is not useful for doing business. It does not bring you contacts or profit. Only costs.
A banal showcase site is TOTALLY USELESS for your digital chinese overseas asia phone number data marketing strategy . Know that, contrary to what those who sold you this service say, it will not make you earn a cent .
Here's why the showcase site doesn't work
Let's go step by step.
It is by nature. A showcase site is not designed to generate traffic from the web.
I don't want to break your heart, but a business website made with the characteristics seen above (few pages, small and low-quality text, no trace of SEO optimization) will not get you even a shadow of a customer.
Because it contains low quality content.
What is low quality content and what does it have to do with the showcase site?
Low quality content is a worthless web page . In short, it solves no problem for the reader (I felt another pang in your heart).
Low quality content:
It lacks relevance to the user's search intent (the reason that brought them to the page);
Repeats the same concepts, often using the exact same words;
The text is clearly copied from other websites or was created by automatic text generators.
How do you know if your showcase site has low-quality content? You can tell in a matter of seconds:
Do your site pages have text of 300/500 words or less?
Copy a few lines of this text and paste it into the Google search bar: what do you find in first position? A website that is not yours?
Access Google Analytics: check the number of visitors and the average time spent on your pages: is it less than 3 seconds?
If you answered YES to these questions, your showcase site has what is technically called Thin Content , low-value content.
Thin content showcase site Easy Web Marketing SEO copywriter and Digital Marketing
Thin Content vs Quality Content: Who Will Win the Ranking Battle?
What is SEO optimization?
SEO is the web marketing discipline that allows you to position a page in the top positions of Google search results (and other search engines).
