Improve your Google ranking thanks to frequent and specialized material.
Promote the conversion of visitors into leads by creating a landing page, and then follow up with potential customers.
Create pieces in different formats to increase interest in the information korea whatsapp mobile phone number list provided: videos, blogs, eBooks, guides, etc.
Working with our own editorial team , made up of a Content Manager to find, plan and lead the team; local writers specialised in the subject matter; and editors and proofreaders to double-validate the quality of the content.
The proposal was to produce 8 to 12 articles per month for two years, with ongoing monitoring of the performance and organic positioning of the content.
Our value proposition
We work by starting with thorough keyword research and creating content for each stage of the Buyer Journey. This is done with the aim of accompanying the target audience throughout the entire journey process from the beginning of the search for information to the contracting of the service.
In a second stage, we also focus on long-tail keywords and go into more depth on content writing for the consideration and decision phases. At this stage, the buyer persona's demands are more specific and demanding and it is necessary to raise the bar for what is offered.
All these actions allowed Aulica to achieve a top position on Google in its home country. As a result, organic traffic to its website increased significantly, the conversion rate improved, and many more sales opportunities were generated.
Aulica Success Story: Results
Thanks to our efforts, we were able to rank a large number of keywords. We were also able to place the website in the top positions on Google for these keywords.
Most visited keywords according to SEMRush, after optimization work:
The following images refer to two competency analyses, the first carried out in 2018 and the second in 2021. In them we can see the results at two different points in time, before and after the work carried out.
In the 2021 competition analysis below, we find that the current traffic is +17k and +2k keywords. It is clear that thanks to Genwords services, a significant improvement in organic positioning and traffic for Aulica's website was achieved.
The following Google Analytics report refers to the growth in the number of organic users between 2018 and 2021. If you look closely, the growth that was occurring is interrupted towards the end of the graph. This drop in growth responds to the latest changes introduced in the Google Algorithm in 2021.
But currently, thanks to the planning of an Inbound Marketing strategy , which was responsible for adapting to these changes, the growth curve quickly returned to its normal positioning.
Conclusion
To achieve good online positioning and reputation, it is essential to create a comprehensive strategy that addresses the needs of the client and is focused on buyer personas.
Content pieces must be properly optimized for SEO in order to maximize their performance and obtain successful results from marketing investments . A well-implemented Content Marketing strategy is a wheel that, once it starts turning, continues to produce benefits over time.
In the Aulica success story, we were able to increase website visits by 131 times compared to the month prior to hiring Genwords , and a total of 572 new leads were generated during the execution of the project.
Currently, we continue to work together with Aulica, not only to maintain the organic traffic obtained, but also to increase it and position this company as a benchmark in the sector.
