Welcome email
This email is the one sent to a user when they subscribe to lebanon mobile phone number list a newsletter. As its name indicates, its main function is to welcome the subscriber and provide them with interesting information about the brand/company to generate a good first impression or directly lead them to action through an attractive discount to make a first purchase in the e-commerce. We must bear in mind that when a user decides to subscribe to our newsletter it is because at that precise moment they have a real interest in us and our products or services. For this reason, the welcome email is more likely to generate more interaction than average. The newcomer wants to hear from us and what better way than to impact them with a good welcome email. The secret lies in giving them an attractive incentive that they cannot miss. Here you can see an example from Lush , in this case they emphasize their social networks:
Abandoned cart recovery email
Any marketer will know that there are many shopping carts that users abandon every day in an e-commerce, either due to doubts, overly long purchasing processes, etc. In this context, the abandoned shopping cart recovery email becomes the best ally to remind the user not to forget those products and, in the best case, decide to finish the transaction.
Since we are talking about products in which the user already had a previous interest, the chances of them interacting with the email are multiplied. We can add a discount or a message that generates urgency to end their indecision and achieve that conversion. Here is an example from Gilt :
Branded Anniversary Email
User loyalty is something that every brand or company should reward. This is precisely the objective of this type of email: to remind the user of how long they have been a customer and to thank them. Therefore, we could say that it is a congratulations on the anniversary of the brand or company. In many cases, a compilation of different interesting data about the user is made, such as: the date of subscription, the total number of orders made, the type of product or service preferred... and in this way, an original result is achieved. Here you can see a good example from Zalando.
