Smart Search: Blendee Launches New Version of Smart Search
Posted: Wed Dec 04, 2024 6:34 am
Autumn of great news at Blendee: in the latest release, new versions of features have been released , designed to increase the performance of websites and eCommerce with a view to personalising the customer experience .
Among these is the new version of Smart Search , the intelligent search function that allows you to personalize the search for content and products within sites and e-commerce sites thanks to the contribution of artificial intelligence .
Graphic layout, but not only: with the new Smart Search by Blendee, personalization becomes 360° and shows all its effectiveness .
The results are personalized based on the cluster to which the different users who approach the search belong: all this translates, on the user side, into a better browsing and purchasing experience and, on the site/eCommerce side, into an increase in page views and an improvement in the conversion rate .
Internal Search Engine: Is It Really That Important?
Attractive graphic layout, optimization of navigation and purchasing flows, high-performance navigation experience from mobile devices, SEO friendly content: when designing websites and eCommerce sites, the attention paid to internal search functionality is too often, albeit mistakenly , forgotten .
Most of the navigation paths of an online user begin with a search (just think for a moment of Google, Amazon) and this is also true on sites and eCommerce.
Recent studies show that only 30% of list of angola consumer email users who visit a shop search for products within the categories : the remaining percentage, when they have a clear idea of the product of interest, searches for it using the dedicated box .
Speed, relevant results thus allow users to continue their path, concluding, in the case of eCommerce, the purchase more easily.
With data in hand, it appears evident that being able to improve the performance of smart search in terms of personalization becomes fundamental .
smart search
Blendee Smart Search: Artificial Intelligence and Personalization
As previously mentioned, Blendee's Smart Search allows for a high level of customization of the results offered to the user .
All this is made possible by integrating content and product recommendations into search results. The artificial intelligence
algorithms used by the platform to personalize the on-site and off-site browsing experience influence the results , allowing you to prioritize particular content and products.
The personalization of search results is made even more effective by the possibility of profiling and segmenting your audience .
All this materializes, therefore, in the possibility of showing or not showing certain product selections to particular clusters of users.
Among these is the new version of Smart Search , the intelligent search function that allows you to personalize the search for content and products within sites and e-commerce sites thanks to the contribution of artificial intelligence .
Graphic layout, but not only: with the new Smart Search by Blendee, personalization becomes 360° and shows all its effectiveness .
The results are personalized based on the cluster to which the different users who approach the search belong: all this translates, on the user side, into a better browsing and purchasing experience and, on the site/eCommerce side, into an increase in page views and an improvement in the conversion rate .
Internal Search Engine: Is It Really That Important?
Attractive graphic layout, optimization of navigation and purchasing flows, high-performance navigation experience from mobile devices, SEO friendly content: when designing websites and eCommerce sites, the attention paid to internal search functionality is too often, albeit mistakenly , forgotten .
Most of the navigation paths of an online user begin with a search (just think for a moment of Google, Amazon) and this is also true on sites and eCommerce.
Recent studies show that only 30% of list of angola consumer email users who visit a shop search for products within the categories : the remaining percentage, when they have a clear idea of the product of interest, searches for it using the dedicated box .
Speed, relevant results thus allow users to continue their path, concluding, in the case of eCommerce, the purchase more easily.
With data in hand, it appears evident that being able to improve the performance of smart search in terms of personalization becomes fundamental .
smart search
Blendee Smart Search: Artificial Intelligence and Personalization
As previously mentioned, Blendee's Smart Search allows for a high level of customization of the results offered to the user .
All this is made possible by integrating content and product recommendations into search results. The artificial intelligence
algorithms used by the platform to personalize the on-site and off-site browsing experience influence the results , allowing you to prioritize particular content and products.
The personalization of search results is made even more effective by the possibility of profiling and segmenting your audience .
All this materializes, therefore, in the possibility of showing or not showing certain product selections to particular clusters of users.