If the Marketing team is responsible for attracting customers, Business Development must create the right business relationships and contacts. Contact networks are one of the most valuable resources for the operation of the company.
Innovate
To be a good Business Developer , it is essential to have an innovative iraq whatsapp mobile phone number list spirit. A good strategy can only be developed based on the trends and cutting-edge developments in marketing.
Think beyond
And to always stay ahead of the curve, you have to think outside the box. Always consider possibilities that have not yet been considered and design actions that go further than your competitors.
As we mentioned earlier, there are many people who tend to confuse the roles and tasks of Business Development with those of Sales. To make this point clear, here we tell you the main differences between the two.
First of all, we must understand that the Sales Department or Team is specifically in charge of that: selling. They are the ones who strive to complete the final transaction of a product or service with a client.
On the contrary, the Business Developer does not directly promote the sale nor is he concerned with consolidating the transactions.
Their role has much more to do with an administrative and planning approach. They certainly need to have a close relationship with Sales and Marketing , but their functions and tasks do not mix.
This is because the Business Developer is focused on generating appropriate strategies to enter new markets or to market new products.
In fact, we could say that Business Development is a process that is done occasionally, and only in situations that are new or unknown to the company.
In contrast, the Sales Team is constantly working to ensure the transactions that will provide the economic boost to the company.
However, Business Development is a very important task that should not be neglected, as it will set the basis for knowing how to attack the target market with the product or service offered.
About the Link with Marketing and Sales in Business Development
Marketing and Sales are two departments that, when working efficiently, generate a fundamental synergy for their correct development. Their actions and tasks must be guided by Business Development.
As we mentioned before, Business Development is the one that gives guidelines on the actions to be taken in the company. Based on this, and seen from an Inbound perspective, Marketing is the one in charge of attracting potential customers. While Sales guides you to complete the final purchase or transaction.
That is why we can say that the joint work of the three parties is essential to achieve good results in the company's profits.
And although in traditional marketing patterns these were considered autonomous teams, today we understand that there is a better way to do it.
At this point, we can see the real importance of Marketing and Sales working together with the Business Developer. This way, he will be able to have a better vision of which are the most appropriate techniques and actions to attract and retain customers.
After all, the strategies and measures proposed by Business Development must be implemented by both departments: Marketing and Sales. So communication and cooperation between them is essential if we want to achieve good results.
