Benefits of branded content for your beauty brand
Posted: Wed Dec 04, 2024 6:27 am
Within the vast universe of content marketing, which we have already discussed in detail on this blog , there is a technique that many brands are unaware of and which, however, is one of the most useful and effective tools when it comes to creating and distributing their content, especially in a sector as competitive and attractive as beauty and cosmetics . This is branded content .
But what exactly is branded content?
According to the IAB definition , branded content is that brand communication that is integrated into the natural editorial content of a media page (magazine, press, news agencies, etc.), allowing the brand to be present in said publication in a more harmonious way with the rest of the content. And, of course, it is not invasive at all . Nothing to do with pop-ups, banners and advertisements in general. Branded content is just another article, perfectly integrated into the publication, only created by the brand. In fact, in the case of paid content, it only differs from the rest of the media content when it is preceded by a concise “sponsored space”, “offered by (the company)” or similar formulas.
As we have said, this branded content may or may not be paid for. In the first case (native advertising), the media negotiates the insertions, whether the content is written by the brand or the media denmark business email list itself, whether it includes distribution on social networks, its location within the home page or section and other specifications (length, images, links, etc.) that depend on each publication.
In non-advertising branded content , the brand creates the content (press release, article, video, report, etc.) and sends it to the media, so that those who consider the content to be relevant to their readers can publish it (all or part of it) following their own style manual.
In any case, a good branded content plan is a powerful and effective tool for brands and companies that should not be missing from their content strategy. Let's see why.
branded-content-beauty-GD
5 benefits that branded content brings to your beauty brand
By now, we all know that consumers prefer to learn about a company through its content rather than through its advertising. A context that forces brands to find new ways to attract and retain their audience , and to transmit the values that unite them. Branded content is a solution that should be taken into account to achieve these objectives and differentiate a brand from the competition.
1) It is an excellent tool for creating and consolidating brand image and awareness . And for enhancing your reputation as a benchmark in your sector.
2) It is a non-invasive format that connects with the audience in a direct, effective and reliable way. The reader perceives them as editorial content of the magazine, whether in digital or paper format.
3) Associated with prestigious headers adds extra credibility and relevance to the content and, by extension, to the brand.
4) The content is written like news, without an advertising focus, highlighting educational, informative or attractive messages that generate trust and interest in the potential target.
5) Increases brand visibility , which can reach millions of potential customers (the audiences of the media included in the branded content plan). In addition, the content can also be replicated on the media's social networks , further multiplying the impacts.
Therefore, when selecting the media to be included in the Branded Content plan, you must take into account their average audiences and the number of followers on social networks . In addition, of course, to the type of media where your branded content best fits and the target audience it is aimed at: lifestyle, beauty, fashion, sports, women's, gossip...
Why developing your branded content strategy with Sheridan is a good idea.
But what exactly is branded content?
According to the IAB definition , branded content is that brand communication that is integrated into the natural editorial content of a media page (magazine, press, news agencies, etc.), allowing the brand to be present in said publication in a more harmonious way with the rest of the content. And, of course, it is not invasive at all . Nothing to do with pop-ups, banners and advertisements in general. Branded content is just another article, perfectly integrated into the publication, only created by the brand. In fact, in the case of paid content, it only differs from the rest of the media content when it is preceded by a concise “sponsored space”, “offered by (the company)” or similar formulas.
As we have said, this branded content may or may not be paid for. In the first case (native advertising), the media negotiates the insertions, whether the content is written by the brand or the media denmark business email list itself, whether it includes distribution on social networks, its location within the home page or section and other specifications (length, images, links, etc.) that depend on each publication.
In non-advertising branded content , the brand creates the content (press release, article, video, report, etc.) and sends it to the media, so that those who consider the content to be relevant to their readers can publish it (all or part of it) following their own style manual.
In any case, a good branded content plan is a powerful and effective tool for brands and companies that should not be missing from their content strategy. Let's see why.
branded-content-beauty-GD
5 benefits that branded content brings to your beauty brand
By now, we all know that consumers prefer to learn about a company through its content rather than through its advertising. A context that forces brands to find new ways to attract and retain their audience , and to transmit the values that unite them. Branded content is a solution that should be taken into account to achieve these objectives and differentiate a brand from the competition.
1) It is an excellent tool for creating and consolidating brand image and awareness . And for enhancing your reputation as a benchmark in your sector.
2) It is a non-invasive format that connects with the audience in a direct, effective and reliable way. The reader perceives them as editorial content of the magazine, whether in digital or paper format.
3) Associated with prestigious headers adds extra credibility and relevance to the content and, by extension, to the brand.
4) The content is written like news, without an advertising focus, highlighting educational, informative or attractive messages that generate trust and interest in the potential target.
5) Increases brand visibility , which can reach millions of potential customers (the audiences of the media included in the branded content plan). In addition, the content can also be replicated on the media's social networks , further multiplying the impacts.
Therefore, when selecting the media to be included in the Branded Content plan, you must take into account their average audiences and the number of followers on social networks . In addition, of course, to the type of media where your branded content best fits and the target audience it is aimed at: lifestyle, beauty, fashion, sports, women's, gossip...
Why developing your branded content strategy with Sheridan is a good idea.