Mobile app marketing: push, in-app and message center notifications.
Posted: Wed Dec 04, 2024 6:08 am
More and more brands are incorporating mobile applications into their channel mix, specifically push notifications, in-app notifications and message centers . Although there are still a lack of sufficiently proven use cases that allow us to talk about best practices , the concept of the native application seems to be well established, as an environment in which to extend the customer experience with the brand, with its own particularities (and not as the mobile version of the web) . Just as the mobile web can help generate brand awareness and traffic, mobile applications allow the relationship with the customer to be fostered in a much more effective way. This is their essence, an environment of relationship with the user on which we can act directly.
There are two important reasons why greece mobile phone number list mobile applications are so successful:
1- They increase user interaction with the brand.
By offering a more convenient way to browse, shop and interact, with easily accessible information at your fingertips.
2- They provide a personalized and direct experience.
A significant advantage of a mobile app is that it gives brands the opportunity to personalize their communications. By leveraging user profile information, businesses can engage their customers individually in real-time.
Below we will present three types of direct marketing that we can do on users who have our app.
Push Notifications
These are messages sent to appear on a mobile device. They can be sent at any time, and users don't have to be in the app or using their devices to receive them. They are very similar to SMS text messages and mobile alerts, but they only reach users who have installed the app. Every mobile platform (iOS, Android) has support for push notifications.
There are two types of format:
• Text: In text pushes, the format is a title and a short message. By clicking on the message, we can take the user to the app's home page or to a specific URL, either inside or outside the app. This allows us to include tracking codes such as UTMs.
• Text with image: It is a format like the previous one except that we add a small image.
In both cases, we can customize some variable (for example, the user's name), as long as we have the relationship between the list of app users and those registered on the email marketing list.
One of the applications of push notifications in a cross-channel context that we are already seeing is their use for abandoned cart recovery. This involves sending a push notification when a user abandons the cart without purchasing. The mechanics are the same as in email marketing, although the content will be much more limited in the push notification. Interesting results can be obtained if we send the notification to the most active users in the app.
There are two important reasons why greece mobile phone number list mobile applications are so successful:
1- They increase user interaction with the brand.
By offering a more convenient way to browse, shop and interact, with easily accessible information at your fingertips.
2- They provide a personalized and direct experience.
A significant advantage of a mobile app is that it gives brands the opportunity to personalize their communications. By leveraging user profile information, businesses can engage their customers individually in real-time.
Below we will present three types of direct marketing that we can do on users who have our app.
Push Notifications
These are messages sent to appear on a mobile device. They can be sent at any time, and users don't have to be in the app or using their devices to receive them. They are very similar to SMS text messages and mobile alerts, but they only reach users who have installed the app. Every mobile platform (iOS, Android) has support for push notifications.
There are two types of format:
• Text: In text pushes, the format is a title and a short message. By clicking on the message, we can take the user to the app's home page or to a specific URL, either inside or outside the app. This allows us to include tracking codes such as UTMs.
• Text with image: It is a format like the previous one except that we add a small image.
In both cases, we can customize some variable (for example, the user's name), as long as we have the relationship between the list of app users and those registered on the email marketing list.
One of the applications of push notifications in a cross-channel context that we are already seeing is their use for abandoned cart recovery. This involves sending a push notification when a user abandons the cart without purchasing. The mechanics are the same as in email marketing, although the content will be much more limited in the push notification. Interesting results can be obtained if we send the notification to the most active users in the app.