Data Monetization: Even More Value to Your Data
Posted: Wed Dec 04, 2024 6:03 am
Strategic decisions, streamlining activities and processes, increasing productivity: more and more companies are choosing to adopt data-driven strategies .
But if data valorization is an increasingly relevant asset within organizations, its potential outside is not yet well exploited, first of all as a resource to be shared or acquired even by actors external to the organization.
This is what is technically called “ data monetization ” but let’s try to go into more detail.
Data monetization: when data creates value, even economic
Data monetization with Blendee: transform your data into economic value
Data monetization in the Italian market
Data Monetization: What is it?
The term “data monetization ” defines the process by which the strategic data asset belonging to a company or organization is transformed into an economically relevant asset through sharing, exchange and with subjects external to the organization itself.
data monetization
In such a context, data becomes for a company not only the driving force of data-driven strategies, but the enabling factor for new business opportunities.
The Big Data & Business Analytics Observatory of the Milan Polytechnic has developed a summary model regarding the different data monetization strategies that can be implemented in three different contexts.
Direct Sales
The data represents the true exchange value between two parties and is made available in exchange for a direct flow of money, obviously in full compliance with current regulations on privacy and processing of personal data .
Enrichment of the Offer
In this case, the value list of algeria consumer email a data monetization operation lies in the possibility of offering data in combination with a specific service/product to increase its value and differentiate it from the competition.
Sharing In the case of sharing, the data becomes material for free exchange and sharing for specific purposes that can range from brand reputation to product improvement and development rather than
cross-selling and up-selling activities .
Data Monetization with Blendee: Turn Your Data Into Economic Value
Data ingestion, actionable insights thanks to artificial intelligence and machine learning algorithms , data monetization: Blendee's Marketing Operating System allows publishers, companies and data driven companies to make the most of the value of data along the entire supply chain through the use of different technologies and approaches.
In addition to the activities mentioned above, which range from direct data sales to free data sharing, Blendee offers the possibility of building data-driven business models by also exploiting Data Lake technology , which allows data to flow into native format within a dynamic and secure environment for effective analysis, governance and sharing activities.
But Blendee's features in terms of data monetization and data collaboration don't end here: Blendee also allows you to manage requests and activations of particular audience packages directly on the platform for even more effective and profiled advertising campaigns.
But if data valorization is an increasingly relevant asset within organizations, its potential outside is not yet well exploited, first of all as a resource to be shared or acquired even by actors external to the organization.
This is what is technically called “ data monetization ” but let’s try to go into more detail.
Data monetization: when data creates value, even economic
Data monetization with Blendee: transform your data into economic value
Data monetization in the Italian market
Data Monetization: What is it?
The term “data monetization ” defines the process by which the strategic data asset belonging to a company or organization is transformed into an economically relevant asset through sharing, exchange and with subjects external to the organization itself.
data monetization
In such a context, data becomes for a company not only the driving force of data-driven strategies, but the enabling factor for new business opportunities.
The Big Data & Business Analytics Observatory of the Milan Polytechnic has developed a summary model regarding the different data monetization strategies that can be implemented in three different contexts.
Direct Sales
The data represents the true exchange value between two parties and is made available in exchange for a direct flow of money, obviously in full compliance with current regulations on privacy and processing of personal data .
Enrichment of the Offer
In this case, the value list of algeria consumer email a data monetization operation lies in the possibility of offering data in combination with a specific service/product to increase its value and differentiate it from the competition.
Sharing In the case of sharing, the data becomes material for free exchange and sharing for specific purposes that can range from brand reputation to product improvement and development rather than
cross-selling and up-selling activities .
Data Monetization with Blendee: Turn Your Data Into Economic Value
Data ingestion, actionable insights thanks to artificial intelligence and machine learning algorithms , data monetization: Blendee's Marketing Operating System allows publishers, companies and data driven companies to make the most of the value of data along the entire supply chain through the use of different technologies and approaches.
In addition to the activities mentioned above, which range from direct data sales to free data sharing, Blendee offers the possibility of building data-driven business models by also exploiting Data Lake technology , which allows data to flow into native format within a dynamic and secure environment for effective analysis, governance and sharing activities.
But Blendee's features in terms of data monetization and data collaboration don't end here: Blendee also allows you to manage requests and activations of particular audience packages directly on the platform for even more effective and profiled advertising campaigns.