Phase 6 of an inbound marketing campaign: building loyalty
Posted: Wed Dec 04, 2024 6:01 am
If there is one universal agreement among all marketing departments in all companies around the world, it is that customer loyalty is profitable.
Phase 6 inbound marketing campaign: loyalty building
In inbound marketing, this principle must also be clear:
Promote and enjoy reciprocal love. It is very beautiful. And, above all, very profitable.
Customer loyalty consists of things as different as the different businesses that carry out an action to build customer loyalty.
If in the bar where we have coffee it can take the form of an croatia business email list invitation to try a new appetizer for free (which if we like it, we will order and pay for in the following days), in an online store it can take the form of a discount coupon (which we will use to make future purchases).
And what does this have to do with inbound marketing? After all, we are talking about the same old thing, the same thing that has been known since man began to trade.
How does inbound marketing help us in the customer loyalty process?
The answer is that, thanks to the inbound techniques and tools we use, we have a perfect segmentation of our target audience that allows us to send each of our clients the right message, at the right time and through the right channel.
This is a question worth thinking about, since, depending on your business, you have to choose what you communicate so that your client feels convinced that it was a good idea to buy your products or services and is willing to take the last, definitive and most successful step in the phases of an inbound marketing campaign: becoming an apostle who spreads the virtues of your products or services.
That is, word of mouth as always, but in the online world.
Do you make it easy for them to do it so that it feels comfortable and satisfying? Yes? No? Do you have to think about it?
Phase 6 inbound marketing campaign: loyalty building
In inbound marketing, this principle must also be clear:
Promote and enjoy reciprocal love. It is very beautiful. And, above all, very profitable.
Customer loyalty consists of things as different as the different businesses that carry out an action to build customer loyalty.
If in the bar where we have coffee it can take the form of an croatia business email list invitation to try a new appetizer for free (which if we like it, we will order and pay for in the following days), in an online store it can take the form of a discount coupon (which we will use to make future purchases).
And what does this have to do with inbound marketing? After all, we are talking about the same old thing, the same thing that has been known since man began to trade.
How does inbound marketing help us in the customer loyalty process?
The answer is that, thanks to the inbound techniques and tools we use, we have a perfect segmentation of our target audience that allows us to send each of our clients the right message, at the right time and through the right channel.
This is a question worth thinking about, since, depending on your business, you have to choose what you communicate so that your client feels convinced that it was a good idea to buy your products or services and is willing to take the last, definitive and most successful step in the phases of an inbound marketing campaign: becoming an apostle who spreads the virtues of your products or services.
That is, word of mouth as always, but in the online world.
Do you make it easy for them to do it so that it feels comfortable and satisfying? Yes? No? Do you have to think about it?