6 key points for a successful contest
Posted: Wed Dec 04, 2024 5:37 am
Advertisers are increasingly using contests as a communication tool for their brands.
Once considered low-quality or overly promotional, contests have proven their worth. As a way to stimulate the base (potential customers or clients), develop brand awareness and as an unconventional communication tool, contests serve a number of functions.
Although many brands are willing to try, it is difficult to grasp the many specificities and limitations involved in successfully activating this lever...Time is running out! Internet users who request access, modification or deletion of their data must be able to receive a prompt response within a maximum period of one month. This period may be extended by a further two months, provided that the Internet user is infor- Put it in front of them. Our potential customers only have a few seconds to figure out what we're talking about. Make it a priority to highlight the products, range or collections that will make them want to know more. Be more pragmatic than aesthetic (not ugly either, we agree). Forget metaphors and reserve images and analogies for communications aimed at established customers.
- Multiply entry points and click opportunities. Don't limit overseas chinese in usa data yourself to just one product and offer multiple opportunities to learn more: special offers, new products, product variations, etc. And above all, intensify the presence of CTAs throughout your email.med of the extension and the reasons for the delay are explained, also within a period of one month.
News #7: I have lost the opt-in receipt, but I can still send it. Fake news.
Not only can you not send to addresses whose data you have lost opt-in, but you also have to keep in mind that it would be very difficult to ask Internet users for new consent without knowing how those addresses were collected during the initial contact.
Whether false or not, the creation of GDPR requires certain legal knowledge, which we can provide you with. Do not hesitate to contact us to learn more about this vast topic... and many others!Always include an unsubscribe link in your email. Without a link, there is no trip back to the spam folder. Not to mention the Internet user who, uninterested in your communication, will look for this famous link and send you straight to the spam folder if he doesn't find it. This is even more true in the case of acquisition emails, in which you are addressing a potential customer.
However, it's true that every mailbox is different, and if Gmail lets you in, Outlook may not do the same.
Google Gmail, for example, uses behavioral filtering to analyze how users react to your communications. Opens, clicks, downloads, unsubscribes, etc. For example, if one of your potential customers doesn't open your emails several times in a row, it's very likely that the next time they do, they'll end up in the spam folder.
Once considered low-quality or overly promotional, contests have proven their worth. As a way to stimulate the base (potential customers or clients), develop brand awareness and as an unconventional communication tool, contests serve a number of functions.
Although many brands are willing to try, it is difficult to grasp the many specificities and limitations involved in successfully activating this lever...Time is running out! Internet users who request access, modification or deletion of their data must be able to receive a prompt response within a maximum period of one month. This period may be extended by a further two months, provided that the Internet user is infor- Put it in front of them. Our potential customers only have a few seconds to figure out what we're talking about. Make it a priority to highlight the products, range or collections that will make them want to know more. Be more pragmatic than aesthetic (not ugly either, we agree). Forget metaphors and reserve images and analogies for communications aimed at established customers.
- Multiply entry points and click opportunities. Don't limit overseas chinese in usa data yourself to just one product and offer multiple opportunities to learn more: special offers, new products, product variations, etc. And above all, intensify the presence of CTAs throughout your email.med of the extension and the reasons for the delay are explained, also within a period of one month.
News #7: I have lost the opt-in receipt, but I can still send it. Fake news.
Not only can you not send to addresses whose data you have lost opt-in, but you also have to keep in mind that it would be very difficult to ask Internet users for new consent without knowing how those addresses were collected during the initial contact.
Whether false or not, the creation of GDPR requires certain legal knowledge, which we can provide you with. Do not hesitate to contact us to learn more about this vast topic... and many others!Always include an unsubscribe link in your email. Without a link, there is no trip back to the spam folder. Not to mention the Internet user who, uninterested in your communication, will look for this famous link and send you straight to the spam folder if he doesn't find it. This is even more true in the case of acquisition emails, in which you are addressing a potential customer.
However, it's true that every mailbox is different, and if Gmail lets you in, Outlook may not do the same.
Google Gmail, for example, uses behavioral filtering to analyze how users react to your communications. Opens, clicks, downloads, unsubscribes, etc. For example, if one of your potential customers doesn't open your emails several times in a row, it's very likely that the next time they do, they'll end up in the spam folder.