For example, Google Ads is a great option for plastic surgery clinics to do Pay Per Click (PPC) advertising. How to do it? In this article we will explain.
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Why is Google Ads important for plastic surgeons?
Blucactus - Google Ads
Google Ads works well for plastic surgeons . When publishing ads, this platform gives you the possibility to add keywords or phrases that trigger your ads.
The more personalized your ads are, the more opportunities you have to appear above the organic results on Google search pages. You can also advertise your plastic surgery clinic on many websites in the Google Display Network.
Another benefit you should know about is that with chinese overseas british phone number list Google Ads for plastic surgeons you only pay when people click on your ads. That is, if no one has clicked on any of your ads, you do not have to make any payment. There is no need to wait for results, because through PPC advertising your ads can start generating traffic to your website. But it is not just any traffic, but well-qualified traffic as soon as the ad is posted.
To achieve a significant increase in traffic to your plastic surgery clinic website, there is no better option than PPC advertising.
How to improve PPC or Google Ads for plastic surgeons?
If you are a plastic surgeon, there are many Google Ads tips that we will mention below that can help you in your campaigns and reach potential clients:
Identify PPC keywords
This research tool works to reach potential customers. Therefore, you must understand what are those keywords that users enter when searching for a service related to plastic surgery . Subsequently, these keywords or terms must be divided into groups focused on the services you are offering.
In this way, create a group with keywords that are targeted at people looking for a breast augmentation surgery service. And another group that is focused on buttock lift or liposuction. Doing this process will help you create relevant PPC ads on Google Ads, so that your click-through rates increase.
Target your local traffic
This action is more important than you might think. As a plastic surgeon, you expect your ads to appear when users search for cosmetic surgery clinics in your area.
Therefore, local targeting will help you avoid wasting the money you have budgeted for advertising. Obviously, you don't want to waste your budget if, for example, someone clicks on your cosmetic surgery clinic and is not located in the same city.
This won't happen if you target your local audience, as you'll be able to reach your potential customers without paying extra for your ads.
Create attractive landing pages
In order to have attractive landing pages, it is important to customize them for each Pay Per Click ad. Why? Because those users who click on one of your specific ads will be directed to these pages. Therefore, your ads and landing pages must focus on the same topic or service. Let's say your ad refers to tummy tucks. Then, your landing page must contain prominent information about this service, as well as which plastic surgeon will perform the procedure.
Calls to action (CTAs) are also a must on your landing pages, and they should be added with a sense of coherence. Their function is to encourage potential patients to take the next step, which is to contact you for more information and schedule an appointment.
