3rd EDITION: Revealing talks with professionals from the Email Marketing, Marketing Automation and CRM sector
Posted: Wed Dec 04, 2024 5:02 am
Half a year ago, What's in Your Inbox? was born , a Digital Response podcast in which we have revealing conversations with industry professionals with the aim of exploring the most effective methods for success.
Therefore, the content that you will find in our podcast can be of great value if you are interested in the world of Email Marketing , Marketing Automation and CRM.
So, in this post, we are going to see valuable content from five professionals who have been on our podcast. They have told us about different difficulties they encounter on a daily basis within their respective companies, and at the same time, they explain how they deal with them.
1. Carlos Regli from Sevilla FC
In this episode, we interview Carlos Regli, CRM Manager at Sevilla FC . We delve into the world of CRM through football teams and the management of their fans' user experience . We also talk brazil mobile phone number list about how platforms such as SMS continue to be effective for some specific segments. And also, how to merge different channels to impact fans .
Join us as Carlos Regli gives us valuable insights into metrics and powerful tools in this interesting sector.
2. Roger Bretau of iContainers
On this occasion, we interview Roger Bretau, Demand Generation Manager at iContainers , part of the Agility group. In the conversation, Roger tells us about iContainers' business model, related to international shipping and the logistics process that this entails .
In addition, our guest explains what it means to be a Demand Generation Manager and how he manages to pass the most qualified leads to the sales department through Inbound strategies . They also talk about how they use AI in this lead assignment process, as well as possible challenges that the sector must address in the short term.
3. Carme Charles from 3CAT
On this occasion we interviewed Carme Charles, Customer Experience Manager at 3CAT , La Corporació Catalana de Mitjans Audiovisuals.
In this podcast, Carme gives us a view of CRM from a completely different perspective than we are used to. In their conversation, they delve theoretically into the literature behind a segmentation process , from small achievements and even starting with our company, to holistic and long-term strategies. Finally, she shares a series of valuable personal experiences to understand this philosophy under the application of good practices.
Join us as Carme Charles explains how to start from our client's 360 definition to achieve scalability in our projects .
Therefore, the content that you will find in our podcast can be of great value if you are interested in the world of Email Marketing , Marketing Automation and CRM.
So, in this post, we are going to see valuable content from five professionals who have been on our podcast. They have told us about different difficulties they encounter on a daily basis within their respective companies, and at the same time, they explain how they deal with them.
1. Carlos Regli from Sevilla FC
In this episode, we interview Carlos Regli, CRM Manager at Sevilla FC . We delve into the world of CRM through football teams and the management of their fans' user experience . We also talk brazil mobile phone number list about how platforms such as SMS continue to be effective for some specific segments. And also, how to merge different channels to impact fans .
Join us as Carlos Regli gives us valuable insights into metrics and powerful tools in this interesting sector.
2. Roger Bretau of iContainers
On this occasion, we interview Roger Bretau, Demand Generation Manager at iContainers , part of the Agility group. In the conversation, Roger tells us about iContainers' business model, related to international shipping and the logistics process that this entails .
In addition, our guest explains what it means to be a Demand Generation Manager and how he manages to pass the most qualified leads to the sales department through Inbound strategies . They also talk about how they use AI in this lead assignment process, as well as possible challenges that the sector must address in the short term.
3. Carme Charles from 3CAT
On this occasion we interviewed Carme Charles, Customer Experience Manager at 3CAT , La Corporació Catalana de Mitjans Audiovisuals.
In this podcast, Carme gives us a view of CRM from a completely different perspective than we are used to. In their conversation, they delve theoretically into the literature behind a segmentation process , from small achievements and even starting with our company, to holistic and long-term strategies. Finally, she shares a series of valuable personal experiences to understand this philosophy under the application of good practices.
Join us as Carme Charles explains how to start from our client's 360 definition to achieve scalability in our projects .