You've come to the right place.
In this blog, we learn:
What are multivariate tests?
What are some practical cases for multivariate testing?
What benefits can be expected from multivariate testing?
How to do multivariate testing in 7 steps?
What tools are there for multivariate testing?
Definition of multivariate testing
Multivariate testing (MVT testing) is a conversion rate optimization technique . The purpose is to maximize your website's conversion rate.
In practice, CRO and multivariate testing are intended to improve your kenya phone number list website , so that you get more customers from the traffic you already have on your website.
This translates to: call-to-action buttons, attractive images, good texts, customer reviews, page speed, usability… Basically anything that makes your website visitors want to make a purchase, request a meeting, subscribe to your newsletter or any conversion event you want to achieve.
With multivariate testing, you can test multiple variables on multiple items and their combinations .
That is, you choose what you want to test, set up a test, and different variations of the page are shown to different visitors. At the end, you get a report of which versions of the page performed best.
Of course, this technique has its limitations. You need to have enough traffic to be able to achieve statistical significance.
It is important to note that multivariate testing is not just one testing method.
They include many testing methods such as full factorial testing, partial factorial testing, and Taguchi testing, some of which are online testing methods and some are not, but let's not go too deep into the different methods. This is just for your information.
Benefits you get
Why do multivariate testing?
These are some of the benefits you get from your multivariate testing.
But, keep in mind that these benefits only apply if you use the test in appropriate situations , which are described later in this blog.
1. Better conversion rate
A successful multivariate test can result in higher conversion rates.
Or at least it can tell you that some elements have no effect on conversions.
2. More informed guesses and decisions
Once you know what works well, you can also apply the knowledge to other contexts.
If you're building your new website, you'll already know where a good starting point is.
You can also learn to look for answers elsewhere : If you've concluded that your website's conversions aren't changing, despite all the multivariate testing you do, start looking for answers elsewhere.
3. Multiple tests are not necessary
With A/B testing, you would have to run many tests to achieve the same results as with a single multivariate test.
4. Save time and money
See the benefit above.
Running a single test is faster and more cost effective than running multiple tests to get the same results.
multivariate testing saves time
Multivariate Testing Case Studies
When to use multivariate testing?
Here are some practical cases.
1. Testing multiple page elements
Let's say you have an e-commerce website.
You're still looking for the best style for your product page and you're considering some product images. So you choose three different product images.
Also, you want to see which font is best for the product title. You choose three versions.
With this MVT test, you get a total of 9 different versions of your product page (3×3).
When the test runs, you will know which version is most likely to generate more sales.
multivariate testing with 3 + 3 variables
