This is exactly what PestControl3D has accomplished. By leveraging a rigorous methodology combining local SEO, optimized UX design, and webflow development, the company is now seen as a leading pest exterminator in the Île-de-France region.
Step 1. Strategic Kickoff: Understanding Needs and Setting Goals
Before embarking on any redesign, we held a strategic kickoff with PestControl3D to understand their needs and define clear priorities. This essential step ensures the project is aligned with their business objectives and target market.
Main objectives defined during the kickoff:
Increase qualified leads through optimized features (multi-step form, well-positioned CTAs).
Strengthen local credibility by highlighting customer testimonials and certifications.
Improve user experience (UX) to turn visitors into loyal customers.
Expected results:
A site capable of generating business 24/7 , with intuitive navigation and a strong ability to convert visitors.
Step 2. Keyword Research: The Foundation of a Successful Local SEO Strategy
To attract the right visitors, you first need to understand what they're looking for. This is where keyword research comes in, a key pillar of any SEO strategy.
The essential tools:
SEMrush : Analysis of keywords relevant to your market, identification of terms used by your competitors and identification of opportunities.
Google Ads Keyword Planner : Explore queries specific to your local audience and assess their search volume.
How to use them?
Identify geolocated keywords , such as "pest control Val-d'Oise" or "pest control experts 95" .
Analyze the difficulty of the keywords to choose those with a good balance between competition and search volume.
Classify them by relevance to structure your content and improve your local positioning.