Email marketing for the real estate sector serves to publicize options, and this can be done in both directions: to sell or to make yourself known and, in this way, have more clients who trust you. It is worth remembering that, in addition, you have to collect data legally and in accordance with what is stated in the Data Protection Law .
It is good to know that the real estate sector is not immune to the need to carry out Email Marketing actions. Nowadays, having greater digital penetration is essential and, therefore, it is necessary to propose an orderly strategy that can generate leads and conversions . This requires having knowledge of the options to communicate with recipients who, for the most part (74%), prefer to receive information by email .
There are several types of emails to send, depending on the time and your objectives. Take note of the following steps, which will be of interest to you:
Welcome email
The welcome email , once you have obtained the data, is essential to make a good impression. And, in addition, it is the email that recipients open the most by far: almost 50% do so . For this reason, it is important that you work on it well. Some interesting keys are, in addition to a clear subject line, that the body of the message describes what the client is going to find . Remember, once again, that if good things are short, they are twice as good.
Promotion, discount and sales email
Promotional, discount and sales emails have to be adapted to the characteristics of this market. Discounts are not so common in the real estate world, but what you can do is send emails canadian cto cio email list about properties or opportunities at a good price. The email must have photos of the property(ies), basic information, location and price . What we do recommend, because we have found that it does not work, is to avoid sensationalism. Even if it is for news, it must be done in a way that is not repetitive.
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Newsletters
The newsletter is a periodic email that provides information . You should know that if you use the newsletter frequently, you can achieve up to 50% more buying trends . Generally, in the real estate sector it can be done in two ways: firstly, through articles that generate value in relation to the real estate sector (taxes, market trends, energy certificates); the other possibility is to send news about available properties , in a similar way to physical brochures.
Surveys
Surveys , as long as they are perceived as useful, are an interesting option to improve results. For example, you can ask what type of property they would be interested in, as well as the price range they would be willing to pay . Surveys provide a lot of information and help you improve your mailings. This is especially useful when you want to provide segmented information , which will positively impact your results.
Email to create engagement
Emails to create engagement allow you to generate empathy with the recipient and that helps you sell more. This type of email can be a “we would like to know your opinion” in the form of a survey , or through a segmented newsletter . Articles can also help the recipient perceive you as someone who adds value. Therefore, it is worth taking these issues into account. Of course, it is important that you are consistent in sending them, assessing what the right frequency is.
Email Marketing for the real estate sector , if it is consistent, will help you improve your financial results. Therefore, an Email Marketing solution is very useful to achieve this objective, as long as it is used judiciously and following orderly guidelines.
