Optimizing Timing and Frequency

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Follow-Up After Browsing: Utilize SMS to follow up with customers who viewed specific products but did not purchase. Include product information or promotions to entice them back.

Re-Engagement for Inactive Customers: Develop targeted SMS campaigns aimed at customers who haven’t made a purchase in a while. Offer exclusive deals or highlight new arrivals to reignite their interest.

Strategically timing your messages can enhance effectiveness:

Optimal Send Time Analysis: Analyze past campaign data to identify viber phone number list the best times to send SMS messages based on customer responses and engagement patterns.

Frequency Management: Establish guidelines for how often to send SMS messages to avoid overwhelming customers. A/B test different frequencies to find the sweet spot that maximizes engagement without causing opt-outs.

Seasonal Timing Strategies: Leverage seasonal trends and holidays to time your campaigns effectively. For example, send promotional messages leading up to major shopping events like Black Friday or Valentine’s Day.

3. Utilizing Location-Based Targeting
Location-based services can enhance relevance and engagement:

Geofencing Campaigns: Use geofencing technology to send SMS promotions to customers who enter a specific geographic area, such as a store or event location. This encourages immediate foot traffic and sales.