Set a Canonical Tag: If you need to keep both pages but want search engines to prioritize one, use a rel=canonical tag to signal which version is the original.
9. Check for Content Gaps
Content gaps are topics or questions users search for that your gmx email list website doesn’t cover. Identifying and filling these gaps helps improve user experience and increases your site’s visibility for a broader range of keywords.
You can find content gaps by:
• Analyzing Rankings: If your pages aren’t ranking as well as expected, ensure all SEO basics are in place. Then, consider expanding or updating your content to meet search intent better.
• Keyword Research: Identify high-performing keywords, especially long-tail ones with less competition. Also, look for keywords you may not have targeted yet to expand your reach.
• Competitive Analysis: Research which keywords your competitors are ranking for. This can inspire new content topics you can cover on your site to fill the gaps in your strategy.
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