How To Segment Your Audience for Personalized Retargeting
Many eCommerce brands make the mistake of sending the same ads, offers and messaging to the same audience group. The repetitive ads overwhelm viewers and rob businesses of the opportunity to tailor the message and encourage higher customer engagement.
Here are three primary ways you can segment your audience esinc email list and keep your messaging relevant:
• Behavioral Segmentation: Group your audience based on their actions, such as interaction with your ads, browsing history, past purchases or items added to their cart. This can help you create highly relevant ads catering to their specific needs and interests.
• Demographic Segmentation: Segmenting your audience based on factors like age, gender, income or location lets you craft personalized messages that resonate with each demographic group.
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