Improve your lead generation with Account Based Marketing: discover the Together case study

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mahindra
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Joined: Tue Dec 03, 2024 3:57 am

Improve your lead generation with Account Based Marketing: discover the Together case study

Post by mahindra »

Account Based Marketing allows you to reverse the conversion funnel by dedicating yourself from the initial phase to the accounts closest to the ideal customer and qualified for the sales process. This leads to an optimization of the entire process and a significantly better ROI compared to the traditional funnel.

Together, SkyLab Italia’s business unit for HR management, decided to implement this technique through Lead Champion discover and Lead Champion booster, in order to improve its conversion strategy. The purpose of Together was in fact to outline some typical sectors, from which to then draw potentially interested companies to contact. Let’s see how.

Who is Together ?
Together is part of the SkyLab Italia company, a consolidated international ghana phone number library company engaged in the provision of cloud application solutions. SkyLab Italia offers proprietary technologies designed for SaaS in the fields of Human Resources Management ( Together ) and Project Portfolio Management ( Andromeda ).

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The cloud products created by SkyLab Italia are distinguished by the breadth of the perimeter covered in each reference area (Human Resources Management/ Budget & Planning) and by the technological evolution of their SaaS solutions. All the consulting and technical and functional support services complete the offer. The objective is to maximize the user experience and the benefits deriving from the use of SkyLab Italia solutions.

Each product has its own dedicated website , next to the SkyLab Italia corporate website. The social channels used are LinkedIn , Facebook and Twitter , with a greater focus on B2B channels. We promote our solutions through Advertising campaigns (Google Ads, LinkedIn Marketing Solutions, Facebook Ads Management).

Why choose Lead Champion for corporate business?
Since these are products created to address the Enterprise B2B market, Together's main need was to intercept a very vertical user base (C-Level in HR and Project Management). Over time, the target has expanded to medium-sized companies, while still maintaining an important focus on higher-end businesses.
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