The Origin of Black Friday
The history of Black Friday goes back to the United States, where it first appeared as part of post-holiday sales. This "shopping holiday" annually follows Thanksgiving, which in the United States is celebrated on the fourth Thursday of November. It is believed that on this day, stores begin to actively attract customers with significant discounts, promotions and sales in order to increase their sales before the Christmas holidays.
The term “Black Friday” was originally used by Philadelphia america cell phone number list police in the 1960s to describe the heavy traffic and increased crowds on the streets after Thanksgiving. That’s why it’s called “black,” meaning it had a negative connotation. However, over time, the name has evolved to become associated with a day of record sales and high consumer demand. Traditionally, stores that are showing losses, which are marked in the “red” on their financial statements, enter the “black” zone on this day, meaning they are starting to make a profit. As a result of the rush, sales increase, and companies have the opportunity to cover their previous expenses and also achieve a positive financial result. For many retailers, Black Friday is a chance not only to increase revenue, but also to restore financial performance after less successful periods, making this day especially important in the calendar of shopping promotions.
Speaking of Black Friday, we cannot ignore another significant news item. Black Friday and Cyber Monday are two related events that take place within the same holiday shopping season, but each of them has its own characteristics and accents.
Both events have a common goal of stimulating consumer demand ahead of the Christmas holidays. While Black Friday traditionally focuses on offline stores , Cyber Monday highlights the importance of online shopping, reflecting changing consumer habits.
In recent years, the lines between the two events have become less clear, with many retailers using combined marketing strategies, offering discounts in both physical and online formats.
As a result, Black Friday and Cyber Monday together form one of the most significant shopping periods of the year, providing consumers with plenty of bargain opportunities and retailers with a chance to increase their sales and attract new customers.
