Phygital perspective, a physical business is no longer

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For example, the “ Your fashion photo ” campaign by the El Paseo Shopping Centre integrates the customer’s physical experience in the shopping centre with the online world , thus blurring the barrier that divides both worlds, with the website ceasing to be a mere entity isolated from the main activity of the shopping centre and becoming an annex to it. In this campaign, a photocall was set up in the centre, where customers could take a photo that they could then upload to the Paseo website to enter a draw for various prizes.

Phygital experience: CC El Paseo
There are several ways to make use of phygital marketing phone number list tactics . Social media or lead generation landing pages are a clear example. You may not choose to market your products or services on online platforms, however, there are numerous social media strategies you can implement to increase your visibility: from contests and discounts to collaborations with local influencers.



If you have not yet launched yourself customer is ready to grab whatever they want inside the supermarket and leave directly without having to wait in any queue. Using multiple sensors strategically placed on the shelves, the products we take are added to our basket. Finally, the charge to our account is made as soon as we walk out the door. into the world of social media , in our article “ How to decide which social networks to be on (or not) with your brand ” we explain how to take the first steps to get started.