What do consumers expect from brands?
Additionally, citizens are expecting brands to play a supportive role in this new context. According to a study by DDB Latina , 43% of people are expecting brands to stop thinking only about business and do something for society, while 42% want them to work to improve the environment.
Reinventing the role of brands in people's lives requires impulses and risks that we probably wouldn't have thought of taking before, but the risk of not taking them is even greater, since history has taught us that those who invest forex email list in times of crisis are the ones who come out on top in the long term.
These are tactics that will affect your consumers' decision when it comes to comparing you. They must be differentiating and always have added value for the consumer.
They usually translate into discounts, but we can go further with combos, gifting, free shipping, exclusive content, among others.
Data:
In order to understand what is happening in these channels, it is very important to have data to measure your efforts. The ideal world is to be able to measure the conversion funnel.
However, it is extremely difficult to track all user actions. The important thing is to establish a clear methodology for how actions will be measured and to set clear objectives.
“The important thing is to establish a clear methodology for how actions will be measured and to set clear objectives.”
Conclusion
If your customers buy from you and are happy, your allies sell more and your business sells more.
DTM is a win/win model that makes us all happy and puts us to work for the benefit of everyone involved in the funnel.
Surely, there are also some fonts included in the brand image manual, so the ideal is to implement the same ones so as not to lose identity.
Take the risk of creating different formats in your messages such as videos, GIFs or other types of interactive media.
Video, for example, is the most popular type of content nowadays and helps a lot to connect with your audience. Likewise, other types of formats are very attractive and allow for the development of some pretty clever ideas.
It is also valid and appropriate to use content from your social networks or testimonials and positive comments that your clients have made on other media. These types of strategies generate interaction and trust.
