What should you insert in the area above the fold?

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Logo: This is the first step in building brand awareness and helps people immediately associate your landing page with your brand. Make sure it's visible by placing it either on the top left or top right.

A catchy headline: Consider what might be most valuable to your target group and highlight the key benefits.
Key Message: You capture readers' attention in the first 1-4 seconds, so keep the message direct!

A striking and relevant image: Whether it's a mockup, a photo, a british student data visualization, or an explanatory video. Pictures speak louder than words!
CTA button: To convert visitors, it must be compelling and action-oriented, but first and foremost accessible at the top of the page. Make sure it's clickable and your potential customers can purchase from there.

The hero section of this template includes all the necessary elements.

Landing page template with a large hero section
2. Keep it simple

Landing page design focuses on simplicity, avoiding clutter and unnecessary information to keep the visitor's attention focused on the key message. A landing page crammed with too much information will overwhelm the reader.

That's why it's vital to find a solution that minimizes the number of essential details. It should be short, concise, and to the point.

Statistics support this approach: According to HubSpot, 76% of consumers say the most important factor in website design is “making it easy for me to find what I want.”

A clean and simple design helps visitors understand the offer quickly and easily. Simplifying the layout, reducing the number of form fields, and eliminating distractions are key strategies for a simple and effective design.

Streamline the form by minimizing it. Try to simplify the entire process leading to your goal as much as possible. Consider what information about the potential customer is truly necessary and eliminate redundant or non-essential questions.

This approach will not only speed up the process but also improve the user experience by reducing effort and frustration. People are more likely to fill out a form if it doesn't take too long.