"That's why we have already implemented so many italienische handynummer whatsapp successful projects with Ibexa, in a wide variety of industries such as retail, financial services or in the media environment."
3: Personalization
Personalization is an essential ingredient for a good digital experience, and can be decisive in shortening the purchase cycle. adesso also emphasizes what we might call the contractual nature of personalization.
"No matter which website you visit, you first have to give your GDPR-compliant consent for data to be collected," explains Grzenia. "In return, however, website visitors really only want to be shown relevant offers. Nobody wants to be 'tracked' by products that they have either already purchased or have decided not to."
The way to personalise depends on the sector, the environment and the possibilities. In the B2B field, the minimum should be pre-filtered according to the type of buyer, while the regions play a slightly greater role again "due to the current political and pandemic-related events".
"The faster you reach your target through personalized content, the more likely a purchase will occur," says Grzenia. "The offer is huge, and the competition is already waiting just a click away. We recommend our customers to be as specific and focused as possible." The fact that Ibexa DXP offers these possibilities from the start is a clear advantage."
