In this article we will explain what lead capture is and what elements you should take into account to implement a lead acquisition strategy. We will also give you some key points for the attraction and conversion phases. Shall we begin?
TABLE OF CONTENTS
1. What is lead generation?
2. How to capture more leads?
2.1 The lead capture process
2.2 Key elements in lead capture
2.3 Other tips to increase lead capture
3. Keys to lead capture
4. Tools for your lead capture strategy
5.Next steps in lead capture: lead nurturing
6. Inbound Marketing focused on lead capture
Before you start, you can download the Action Guide to Boost the Attraction, Conversion, Qualification and Maturation of your Leads .
A super useful resource that includes strategic actions that you can start implementing today:
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1. What is lead generation?
A lead is an Internet user who at a given time decides to give us their personal data (email, name, surname, location, company, etc.) and becomes part of our database.
Lead generation is the strategic process that companies, organizations email list france or professionals implement to increase the number of users who leave their data on their website.
The data that tells us whether we are increasing or decreasing our lead capture is the conversion . This is how the process of “converting” an anonymous network user into a contact or lead with an email, name and other personal data is called. And the fundamental KPI to study and follow is the conversion rate.
Lead generation is essential in many digital marketing strategies. It is the strategy that aims to increase business by generating a continuous flow of leads that can become new customers. An example? Inbound Marketing.
lead capture
This strategy aims to increase lead generation by following a series of actions, which consist of creating appropriate, specific and personalized content for your ideal clients.
In this way, they try to attract their buyer persona and get them to leave their data, that is, to become a lead and become new clients.
Check out this success story! You'll discover how to increase the acquisition of qualified leads through Inbound Marketing.
