3.4 Growth strategy
There may also be the possibility that a company has already gained ground in other countries and is looking to increase its sales volume . This growth can occur by depth or surface and based on prior knowledge.
3.5 Blue Ocean Strategy
Blue ocean strategy is a relatively new concept. In this case, we are dealing with an unexplored market, placing ourselves beyond the existing demand . It is one of the least used strategies and is normally used by very innovative companies that can financially assume the generation of demand.
4. International marketing action plan
With the objectives already clear, and a defined strategy, it will be time to express them in a tactical action plan in which you identify the channels, dates, and campaigns. At Connext we recommend that your action plan be at least one year long. Do you want us to help you in your internationalization process? Contact us !
Digital marketing strategies
Digital marketing is, especially in the circumstances that have arisen with COVID-19, the most powerful tool for internationalization for industrial and technological companies. Today, it is almost unthinkable to talk about an international marketing strategy without a strong digital component.
4.1 Attraction: make yourself visible in the international market
Every sale that comes through a digital channel starts with a simple visualization. Depending on the objectives you have set, you will need to attract a greater or lesser number of people . Below we will give you some essential tips to make your international marketing strategy a success.
Prepare your website for your internal marketing strategy
Your website, apart from being your cover letter and one of your fundamental elements for building trust , will in most cases be one of the most powerful tools for attracting potential clients and capturing their data. Having your website optimized and aligned with your objectives will be essential for having an inbound marketing strategy that leads you to get potential clients. You can find a guide on how to adapt your website for international markets here.
