Keywords: Use of keywords with good positioning in searches or with relevance to the content of the website.
Links: The inclusion of internal and external links on the website.
CTR: Relationship between the number of views of the website in the search engine and the number of clicks obtained.
Conversion rate: Relationship between website visitors and customers obtained from those visits.
Permanence: Duration of time that the user is within the website or a specific page.
Bounce Rate: Number of visits that have a stay rate of less than 1 minute.
Loading speed: Time it takes for the page or website to load on a given device.
Traffic by device: Number of visits segmented by device type.
Keys to a Google SEO Strategy
If SEO strategies were designed to improve the positioning of your website in search engines like Google, it is logical to think that this platform will be the one that can give us the best advice.
Google website optimizer Sean O'Keefe published a report explaining the best optimization tips for his websites.
O'keefe acknowledges that Google's constant changes to SEO metrics can be "confusing" for those looking to do their own analysis, as Google doesn't offer all the clues to how its search algorithms work.
But the truth is that each change is specifically designed to improve results and be increasingly more efficient . So it is worth adopting these parameters.
Thinking about it, we might think that the main keys to Google SEO success are based on complicated web optimization strategies, but the truth is quite different. According to O'keefe, these are the most important points to consider:
Focus on small changes. Rather than developing endless action plans for website uk b2b leads optimization, it has been proven that taking small steps can achieve equal or better results.
Be open to change. As we mentioned above, search engine features are constantly changing, so SEO metrics like conversion rate or retention rate may also change. Take this as an opportunity to learn more relevant information for your site and move forward.
Consolidate your content. Instead of producing a lot of superficial and baseless content, create extensive pages and pillars with a lot of interesting content. This will greatly increase the results of the indicators and you will notice it in your positioning.
To correctly and efficiently measure the results of your SEO strategy, you only need to have knowledge about the objectives of your website and the actions that were implemented in recent periods of time. Does it seem easy? It is.
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One advantage for all of us is that there are many tools and different ways to measure the results of our website and its SEO optimization. In fact, many of them are powered by Google, so we can know that they do work.
