Closing and loyalty
Many companies often make the mistake of thinking that once the sale is made, we should no longer think about our customers. On the contrary, we must initiate a series of actions to build customer loyalty and turn them into repeat customers.
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Building customer loyalty is easier and more profitable than attracting a new one. This is where the importance of customer loyalty lies.
Upsellings: If a customer has already purchased one of our products, we can offer them a complementary or related product. This not only increases our chances of selling, but also makes the customer feel that we are attentive to their satisfaction.
Loyalty: Loyalty strategies are those that reward customer loyalty with discounts or special subscriptions. This reinforces the customer's sense of permanence and increases their retention with the brand.
When we talk about implementing Inbound Marketing in a company, the benefits are numerous and cover many aspects. And if we also add the factor of technology companies , the advantages become even stronger.
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Some of the main benefits we can obtain at this point are:
For technology companies, it is essential to have a good presence on the web. By implementing Inbound Marketing, a good flow of organic visits to the pages is achieved, which will be of great help to the company's reach and sales.
The Inbound Marketing work methodology focuses on the acquisition and retention of leads , which also multiplies the number of new clients.
You get a greater number of qualified leads , so the conversion rate will be higher and you will be investing resources in potential clients.
Inbound Marketing is effective in companies of any sector or field. Especially in B2B companies, a higher customer conversion rate is achieved , which will also increase profits.
Inbound Marketing success stories in technology companies
When we are going to implement new strategies in our marketing plan, it is always good to have references from those who have already traveled the same path. In the field of Inbound Marketing for technology companies , there are many examples and success stories that we can consider.
To give you a broader view of how Inbound and the technology sector blend, here are some cases that will serve as inspiration.
GoDaddy
This web hosting and domain registration company implemented marketing strategies to increase its reach and its customers. They focused on creating specialized content for each of the stages of Inbound Marketing and thus addressed the needs and questions of potential customers.
They made videos about the basics of hosting and then showed how GoDaddy helped you get your own domain, attacking the discovery and consideration stages at the same time.
