If for some reason you are unable to rewrite or expand the content that currently appears on the page, rewrite it completely.
In the case of websites containing regulations, information about cookies, etc. - exclude them from indexing.
Tip: If you notice that someone has plagiarized your authored content, you can report the plagiarism directly to Google. Once verified, such content will be excluded from the index.
What else can you do? Block the ability to copy content on your site. Block the right mouse button on your site. Set the option to add a link to the page of copied text. Set the option to replace the image file when copying content from your site.
Duplicate product descriptions in online store
The issue of unique product descriptions in online stores is very often trivialized. Most often, this happens in cases where there are several versions of a single product model, e.g. color versions. How many times have you come across an almost identical description that differed only in details such as color, size or type of components used? Let me tell you something... it is not good and it is definitely worth avoiding such practices.
It also happens that the published descriptions are taken from the manufacturer. Then the problem may turn out to be more common. Why? Well, because several sellers offering the same products in their store could have had a similar idea.
All pages can have common elements
On almost every website there are duplicate elements, e.g. words or phrases, but this is not perceived by Google as duplicate content. The problem with duplicate content occurs when we copy full fragments of content or the entire content of a specific subpage of the website.
Unique product descriptions - why is it worth it?
Only White Hat SEO actions can bring the intended effects. Unique and well-optimized product descriptions in an online store are one of the essential elements of ethical SEO.
Google places a high value on content, which is why unique how to use overseas chinese in australia data to boost sales descriptions are extremely important. Unique content is appreciated by the search engine, which helps it appear in SERPs in higher positions, which in turn translates into more traffic and interest from recipients.
By creating your own description in an online store, you have the chance to highlight exactly what you care about. You can focus on the specific advantages of buying a product from you. Your own content also has a positive effect on the customer's feelings towards your business. By reading a unique description, enriched with valuable information, the customer finds information that is helpful in making a purchase, thanks to which they feel appreciated and their needs are properly met. In this way, you build the image of an expert in a given industry.
Another advantage of creating your own descriptions is the fact that you have an influence on the formatting of the content. Interestingly, some may find that the visual aspect of the content also affects customer behavior, i.e. how it is arranged, the presence of headings, bullet points, and the visibility of important information in an interesting and clear way. By copying the description and publishing it on the website in an unchanged form, you offer the user exactly what your competitor offers. You also have no major influence on optimization and the correct placement of keywords. Take care of the unique value of the content to best meet the expectations of your recipients.
Synonymized description
Creating synonymized content, as the name suggests, involves rewriting existing text so that it contains as many synonyms of previously used words as possible. It is important to pay great attention to the quality of the content published on the site. I definitely do not recommend using available generators that automatically edit content by adding synonyms of words interchangeably. Make sure that the vocabulary is high quality and the language is correct, as well as substantive compliance and that the content includes important information.
Is duplicate content penalized by Google?
The first revolutions in the world of content were initiated by the introduction of the Panda algorithm in 2011 , the purpose of which was, among other things, to highlight websites with valuable, unique and substantive content. Currently, this change is considered one of the most important updates.
Thin Content had no reason to exist from that moment on, Google paid more and more attention to valuable content. Extensive, unique and substantive content began to be appreciated more and more by Google, while unethical practices resulted in lower positions in search results.
Although Google very rarely issues technical penalties for duplicate content on a page, duplicate content affects search engine rankings. When robots come across several pages containing the same text, they will have trouble defining which one "came first" and which version most accurately answers a given query. This certainly has an adverse effect on the positioning of websites .
Such content similarly seems less valuable, and search engines have trouble indexing it correctly and including or excluding it from search results. There is also a problem with targeting link metrics, such as trust, authority, link value, etc., the search engine does not know which page to associate it with.
Penalties do happen though...
Although very rare, it does happen that Google issues a penalty for duplicate content or decides to remove a site from the index altogether. This happens when content is duplicated intentionally and repeatedly, or when someone else reports the theft of content.
